@rowanclaughtonRowan Claughton

🎂GBBO SERIES 14 📚Baker, Writer & Recipe Developer rowan@theflockagency.co.uk

card updated Oct 1, 2026 · 11 clips parsed · following 447 · 1,200,000 likes total

Engagement11.51%above average

Account summary

@rowanclaughton has 53,900 followers and 289 videos. Across the 11 parsed clips the average is 115,536 views and 13,013 likes. Engagement to views is 11.51%, which is above average for TikTok. On the newer half of the feed the response is rising (+1.03 pp). Posts roughly 0.1 times a week. An average clip reaches 214% of the follower count.

Followers

53.9K

+2.5K in period

Engagement

11.51%

+1.03 pp newer half

Average views

115.5K

median 21.2K

Likes per clip

13K

53 comments avg

Shares / saves

236 / 705

0.61% of viewers save

Posting rate

0.1 / wk

reach 214% of followers

Latest clips

11 collected

Welcome back to Baking on a Budget, the series where I create easy rec — @rowanclaughton

25.2K1:09Welcome back to Baking on a Budget, the series where I create easy recipes that won’t break the bank but taste just as d3.1K201541K

Autumn has officially arrived which means this Caramel Apple Cake is t — @rowanclaughton

15.4K0:35Autumn has officially arrived which means this Caramel Apple Cake is the perfect bake to make this weekend 🍏🍎 With caram2.3K2761433

The Bake Off is back so let’s take a walk down memory lane with some t — @rowanclaughton

19.7KThe Bake Off is back so let’s take a walk down memory lane with some terrible pics and bts moments from my time in the t1.4K12624

16.8K1:22Welcome back to Baking on a Budget, the series where I create easy recipes that won’t break the bank but taste just as d1.3K1888398

Welcome to the final episode of making my friends wedding cake from la — @rowanclaughton

61.5K1:22Welcome to the final episode of making my friends wedding cake from last year!! You’ve all loved watching these back and8.7K2232233

Chaotic look back on my first week in the Bake Off tent in honour of i — @rowanclaughton

20.1K2:04Chaotic look back on my first week in the Bake Off tent in honour of it’s return and Nigella gracing our screens x 2.1K24931

You all asked so you shall receive! Here is part 2 of last years weddi — @rowanclaughton

21.2K1:05You all asked so you shall receive! Here is part 2 of last years wedding cake series, the videos where I gained almost 53K1615128

It’s officially French onion soup season but in the interests of culin — @rowanclaughton

16K0:43It’s officially French onion soup season but in the interests of culinary creativity (I mean, isn’t that you follow me!?9221564244

It’s been a year to the day since I posted the first wedding cake vide — @rowanclaughton

120.8K1:16It’s been a year to the day since I posted the first wedding cake video where overnight my audience doubled, and so many14.8K16100650

63.2K1:22Welcome back to Baking on a Budget, the series where I create easy recipes that won’t break the bank but taste just as d5.5K376772.6K

yes that was my real reaction. yes she’s the nicest person ever. @Alis — @rowanclaughton

891Kyes that was my real reaction. yes she’s the nicest person ever. @Alison Hammond #GBBO #greatbritishbakeoff #gbbo2023 #a100K3781.4K2K

Engagement per clip

11 parsed clips · newest on the right · click a bar to open the clip peak: 15.7% ER

Sep 21Sep 19Sep 27

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 27, 2026	25,200	3,055	20	154	1,011	12.81%
Sep 26, 2026	15,400	2,335	27	61	433	15.73%
Sep 22, 2026	19,700	1,404	12	6	24	7.22%
Sep 20, 2026	16,800	1,311	18	88	398	8.43%
Sep 19, 2026	61,500	8,683	22	32	233	14.21%
Sep 19, 2026	20,100	2,148	24	9	31	10.85%
Sep 17, 2026	21,200	2,989	16	15	128	14.25%
Sep 16, 2026	16,000	922	15	64	244	6.26%
Sep 14, 2026	120,800	14,800	16	100	650	12.35%
Sep 13, 2026	63,200	5,491	37	677	2,574	9.82%
Sep 21, 2023	891,000	100,000	378	1,385	2,026	11.42%