Can you tell when water is expensive? This comedy sketch by Jimmy Kimmel fooled people into thinking they were drinking expensive “sacred water” from Erewhon, which was actually just regular hosepipe water. Many people claimed that this water was amazing, the best they have ever tasted, more hydrating than any other water. Which just goes to show, it’s very easy to let an expensive price tag fool your brain into thinking it is better than it really is. P.S., At the end of each post I let you know that if you want to support me, you can order my best-selling book, Everything Fat Loss (Iink in profile). #jimmykimmel #water #erewhon #marketing #placebo
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