Red Card For @Reebok Official
Reebok is the main sponsor of the Israel Football Association (IFA), which includes teams based in illegal settlements on occupied Palestinian land.
In 2018, Adidas dropped the IFA after global pressure. Puma stepped in, but pulled out in 2023 after a five-year boycott campaign that really hurt its reputation globally. Erreà tried to replace Puma, then backed out before ever delivering a jersey after being warned by the BDS movement. Now, in 2025, Reebok has signed on for two years, ignoring the red cards of those before it.
We’ve done it before. We can do it again. ⚽️Join the campaign to #BoycottReebok and join the @bds.movement Day Of Action on November 22nd.
📌Kind note: this is not a call to throw “away” your Reebok items - instead, find creative ways to upcycle them or cover up the branding with “Boycott Reebok.” The global majority are already under-resourced and undervalued when it comes to coping with Big Fashion’s overproduction and our carefree “donations”. There has been a vast uptick in Puma - the IFA’s former sponsor - discovered in the waste stream in Ghana, and that may well have been an unintended consequence of the BDS boycott of the brand. Sources Taking Heartfelt Steps [Reebok] Palestinians To Cancel Final After Israel Bars Gaza Players From West Bank [Newsweek] Over 800 athletes killed in Gaza [Anadolu Agency] Reebok denies claims of logo removal from Israel team jerseys [Reuters] Trading boots for cleats: IDF reservists soccer league kicks off [The Jerusalem Post] Far-right Israeli football fans set off pyrotechnics in Latvia’s capital [Al Jazeera]
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