@tootilabTootilab

Science-based products 🧪 for curls, waves, coils and anything in between ➿ 〰️ ➰

card updated Oct 18, 2026 · 13 clips parsed · following 507 · 1,400,000 likes total

Engagement10.05%above average

Account summary

@tootilab has 79,700 followers and 1,087 videos. Across the 13 parsed clips the average is 67,991 views and 6,591 likes. Engagement to views is 10.05%, which is above average for TikTok. On the newer half of the feed the response is falling (−1.27 pp). Posts roughly 0.1 times a week. An average clip reaches 85% of the follower count.

Followers

79.7K

−100 in period

Engagement

10.05%

−1.27 pp newer half

Average views

68K

median 698

Likes per clip

6.6K

37 comments avg

Shares / saves

203 / 1.7K

2.57% of viewers save

Posting rate

0.1 / wk

reach 85% of followers

Latest clips

13 collected

3 nominations, 2 honourable mentions, 1 trophy, and a smile we still c — @tootilab

7470:143 nominations, 2 honourable mentions, 1 trophy, and a smile we still can’t wipe off our faces 🏆 Thank you all for making67010

We kept this one quiet, but we can’t contain ourselves any longer…we w — @tootilab

543We kept this one quiet, but we can’t contain ourselves any longer…we won a SeedLegals Startup Award! 🏆 Being shortlisted48600

🚨News flash, your curly hair routine can be 4 steps instead of 10!🚨 Cu — @tootilab

5422:07🚨News flash, your curly hair routine can be 4 steps instead of 10!🚨 Curly hair isn’t complicated. Finding products that 46111

Day 4 curls and the definition is still going strong. Yes, there’s som — @tootilab

6981:02Day 4 curls and the definition is still going strong. Yes, there’s some halo frizz, but that’s where our built-in refres51103

Some things get better with time. Wine, cheese, and apparently curls w — @tootilab

4110:07Some things get better with time. Wine, cheese, and apparently curls with Styling Water! This is Gaia’s hair across 3 da35101

Guilty as charged and the evidence keeps piling up 😉 A strong hold gel — @tootilab

7850:06Guilty as charged and the evidence keeps piling up 😉 A strong hold gel that feels like water? We know, it sounds like it68101

Hair feeling a bit crispy after your first go with the Styling Water? — @tootilab

6381:13Hair feeling a bit crispy after your first go with the Styling Water? Totally normal. That's just your curls being held 56101

Gaia has done a lot of unhinged things for Tootilab but hiking to the — @tootilab

556Gaia has done a lot of unhinged things for Tootilab but hiking to the edge of the UK to test a gel might just take the t35101

The Styling Water is more versatile than you might think because you c — @tootilab

7571:49The Styling Water is more versatile than you might think because you can customise your results simply by changing how y59102

Most brands test in a lab. We tested on a cliff edge. Three days of th — @tootilab

6120:45Most brands test in a lab. We tested on a cliff edge. Three days of the worst weather Scotland could throw at us felt li64002

Spending hours in the shower ❌ Trying 100 products ❌ Getting awful res — @tootilab

47K1:29Spending hours in the shower ❌ Trying 100 products ❌ Getting awful results ❌ Giving up on your curls ❌ I was where you a3.5K4462500

Curly Hair Bootcamp Day 1: Curl Type Does your curl type even matter w — @tootilab

363.7K1:24Curly Hair Bootcamp Day 1: Curl Type Does your curl type even matter when it comes to choosing products? Truthfully, no.36.2K1141K8K

Send this to someone with curly wavy hair ➡️ Curly hair doesn’t have t — @tootilab

466.9K2:39Send this to someone with curly wavy hair ➡️ Curly hair doesn’t have to be complicated! This is a complete beginner rout45.5K3151.5K14.2K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 10.5% ER

Dec 7Oct 11Oct 17

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 17, 2026	747	67	0	1	0	9.10%
Oct 16, 2026	543	48	6	0	0	9.94%
Oct 15, 2026	542	46	1	1	1	8.86%
Oct 14, 2026	698	51	1	0	3	7.45%
Oct 13, 2026	411	35	1	0	1	8.76%
Oct 12, 2026	785	68	1	0	1	8.79%
Oct 11, 2026	638	56	1	0	1	8.93%
Oct 10, 2026	556	35	1	0	1	6.47%
Oct 9, 2026	757	59	1	0	2	7.93%
Oct 8, 2026	612	64	0	0	2	10.46%
Jan 31, 2025	47,000	3,453	44	62	500	7.57%
Jan 2, 2025	363,700	36,200	114	1,041	8,010	10.27%
Dec 7, 2024	466,900	45,500	315	1,532	14,164	10.14%