@theperfumersstoryThe Perfumer's Story by Azzi

A New Wave of Luxury Perfumery Founded by Hollywood's Perfumer

card updated Oct 6, 2026 · 13 clips parsed · following 211 · 457,400 likes total

Engagement10.39%above average

Account summary

@theperfumersstory has 22,700 followers and 137 videos. Across the 13 parsed clips the average is 152,035 views and 15,159 likes. Engagement to views is 10.39%, which is above average for TikTok. On the newer half of the feed the response is falling (−7.86 pp). Posts roughly 0.1 times a week. An average clip reaches 670% of the follower count.

Followers

22.7K

−100 in period

Engagement

10.39%

−7.86 pp newer half

Average views

152K

median 12.5K

Likes per clip

15.2K

62 comments avg

Shares / saves

580 / 1.2K

0.8% of viewers save

Posting rate

0.1 / wk

reach 670% of followers

Latest clips

13 collected

Helena Bonham Carter finally smells Old Books fragrance in my atelier. — @theperfumersstory

8.9K0:27Helena Bonham Carter finally smells Old Books fragrance in my atelier. Her reaction says everything. Smell it for yourse2334650

YES, YOU HEARD IT HERE FIRST. 👀 The famous Mad Hatter accord created f — @theperfumersstory

21.1K1:17YES, YOU HEARD IT HERE FIRST. 👀 The famous Mad Hatter accord created for Johnny Depp, the Bellatrix accord created for H455131523

MYSTÈRE VETIVERT Fragrance by Azzi on him. RAIN ON EARTH by Azzi at ho — @theperfumersstory

12.5KMYSTÈRE VETIVERT Fragrance by Azzi on him. RAIN ON EARTH by Azzi at home. Two favourites chosen by a man who knows exact1439841

THE MOMENT AUSTIN BUTLER FIRST SMELT TUSCAN SUEDE - EAU DE PARFUM & th — @theperfumersstory

1.5K0:46THE MOMENT AUSTIN BUTLER FIRST SMELT TUSCAN SUEDE - EAU DE PARFUM & the Sensual Leather/Suede Accord that Azzi created420216

TUSCAN SUEDE is more than just a fragrance; it embodies scent identity — @theperfumersstory

1.1KTUSCAN SUEDE is more than just a fragrance; it embodies scent identity, character, and style. Built around a rich leathe32721

With the one and only Johnny Depp this week at his sold-out O₂ concert — @theperfumersstory

13.6K0:16With the one and only Johnny Depp this week at his sold-out O₂ concert with Alice Cooper and the Hollywood Vampires. Plu595411860

WHEN HELENA BONHAM CARTER SMELT MY SECRET ACCORD IN HER WAKE ME UP FRA — @theperfumersstory

16K0:38WHEN HELENA BONHAM CARTER SMELT MY SECRET ACCORD IN HER WAKE ME UP FRAGRANCE - TWISTED IRIS EAU DE PARFUM - try it out 1.3K514139

Want your house to smell like Johnny Depp’s? Old Books wins Marie Clai — @theperfumersstory

4K0:08Want your house to smell like Johnny Depp’s? Old Books wins Marie Claire Award for Team Favourite Home Fragrance!!! Web3969732

Will Azzi & Johnny’s OLD BOOKS famous Scent WIN this years Marie Clair — @theperfumersstory

1.2K0:37Will Azzi & Johnny’s OLD BOOKS famous Scent WIN this years Marie Claire Fragrance Awards? Tomorrow, we find out. 🤞✨ 2446313

Long before the 2026 World Cup, I was commissioned by artist Philippe — @theperfumersstory

2.6K0:50Long before the 2026 World Cup, I was commissioned by artist Philippe Parreno tocreate the invisible portrait of Zinédin121023

I create bespoke fragrances in my perfume atelier in London for actors — @theperfumersstory

683.9KI create bespoke fragrances in my perfume atelier in London for actors to get into the character of their role on set. I120.4K3253.9K8.7K

Austin Butler & Kaia Gerber in my perfume atelier. ✨ theperfumersstory — @theperfumersstory

373.9K0:48Austin Butler & Kaia Gerber in my perfume atelier. ✨ theperfumersstory.com #austinbutler #kaiagerber #fyp #foryou 19.5K735482.6K

Find your mini bespoke today theperfumersstory.com (link in bio) #fory — @theperfumersstory

836.1K0:59Find your mini bespoke today theperfumersstory.com (link in bio) #foryou #fyp #perfume 53.6K3193K4.1K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 20.5% ER

Jul 23Jul 26Oct 4

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 4, 2026	8,950	233	4	6	50	2.72%
Sep 19, 2026	21,100	455	13	15	23	2.29%
Sep 7, 2026	12,500	143	9	8	41	1.28%
Aug 22, 2026	1,469	42	0	2	16	3.00%
Aug 18, 2026	1,055	32	7	2	1	3.89%
Aug 16, 2026	13,600	595	41	18	60	4.81%
Jul 26, 2026	16,000	1,310	5	14	139	8.31%
Jul 21, 2026	4,017	396	9	7	32	10.26%
Jul 13, 2026	1,232	244	6	3	13	20.54%
Jul 5, 2026	2,632	121	0	2	3	4.67%
Jan 27, 2026	683,900	120,400	325	3,938	8,730	18.23%
Jul 26, 2024	373,900	19,500	73	548	2,577	5.38%
Jul 23, 2024	836,100	53,600	319	2,981	4,133	6.81%