@theoryofkhaosYasmin | Strategy & Design

Anti-boring branding that turns products into cult favourites ⬇️ work with me ⬇️

card updated Oct 1, 2026 · 12 clips parsed · following 393 · 257,000 likes total

Engagement8.0%above average

Account summary

@theoryofkhaos has 49,800 followers and 116 videos. Across the 12 parsed clips the average is 17,647 views and 1,240 likes. Engagement to views is 8.0%, which is above average for TikTok. On the newer half of the feed the response is rising (+1.24 pp). Posts roughly 0.2 times a week. An average clip reaches 35% of the follower count.

Followers

49.8K

+700 in period

Engagement

8.0%

+1.24 pp newer half

Average views

17.6K

median 12.5K

Likes per clip

1.2K

24 comments avg

Shares / saves

148 / 780

4.42% of viewers save

Posting rate

0.2 / wk

reach 35% of followers

Latest clips

12 collected

20.2K1:32Psychology says your customers aren't ignoring your brand — they just can't brag about it. Social currency is the statu1.7K172091.3K

Vacation doesn't sell sunscreen. They sell the feeling of play. The pi — @theoryofkhaos

5.2K1:12Vacation doesn't sell sunscreen. They sell the feeling of play. The piña colada scent, pool-party colours — they trigger2241010120

23.9K1:40The brand psychology behind Isobel Lorna’s Agende launch and the £300 price tag 😏 #brandstrategy #marketingstrategy #bra2.1K23142759

6K1:15People aren't ignoring your brand 👇 They just can't figure out what you do. The easier something is to understand the mo4382448257

Cult brands aren’t built on pretty visuals. The design makes you look. — @theoryofkhaos

12.7K1:13Cult brands aren’t built on pretty visuals. The design makes you look. But customers don’t stay for the design. They st8822094423

12.3K0:54The difference between a normal brand and a cult brand 👇 A normal brand wants customers. A cult brand builds believers. 9156124538

12 months ago, I quit my marketing job to finally build the company I' — @theoryofkhaos

2.4K12 months ago, I quit my marketing job to finally build the company I'd been thinking about for years. Year one wasn't w948110

Psychology says nobody buys Nike for the trainers. It’s called Social — @theoryofkhaos

9.2K0:58Psychology says nobody buys Nike for the trainers. It’s called Social Identity Theory. Your brain is constantly asking 3341031181

4K0:49Psychology says the harder someone works to get your brand, the more they'll love it. It's called Effort Justification 🧠297521123

Psychology shows people don't just want to fit in. They want to fit in — @theoryofkhaos

56K1:01Psychology shows people don't just want to fit in. They want to fit in and stand out at the same time. This is called th4.1K385452.8K

This is how my business started! If you’re seeing this, send me a DM a — @theoryofkhaos

15.3KThis is how my business started! If you’re seeing this, send me a DM and say hi ❤️‍🔥 #brandstrategist #branddesigner 6044143190

44.6K0:5799% of brands are BORING af  Your brand isn’t fighting your competition. It’s fighting TikTok scrolls, brain fog, and a3.1K805022.7K

Engagement per clip

12 parsed clips · newest on the right · click a bar to open the clip peak: 9.6% ER

Jul 22Jul 30Sep 29

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 29, 2026	20,200	1,723	17	209	1,252	9.65%
Sep 28, 2026	5,241	224	10	10	120	4.66%
Sep 25, 2026	23,900	2,132	23	142	759	9.61%
Aug 21, 2026	5,972	438	24	48	257	8.54%
Aug 4, 2026	12,700	882	20	94	423	7.84%
Jul 30, 2026	12,300	915	6	124	538	8.50%
Jul 29, 2026	2,417	94	8	1	10	4.26%
Jul 21, 2026	9,173	334	10	31	181	4.09%
Jul 15, 2026	3,956	297	5	21	123	8.16%
Jul 10, 2026	56,000	4,103	38	545	2,808	8.37%
Sep 6, 2025	15,300	604	41	43	190	4.50%
Jul 22, 2025	44,600	3,135	80	502	2,705	8.33%