@sallysbakingSally’s Baking

Sally McKenney aka sallysbakingaddiction.com NYT Best-Selling Author of SALLY'S BAKING 101 ⬇️Recipes & cookbook below!⬇️

card updated Sep 10, 2026 · 12 clips parsed · following 71 · 1,800,000 likes total

Open on TikTok ↗

Engagement9.88%above average

Account summary

@sallysbaking has 401,400 followers and 110 videos. Across the 12 parsed clips the average is 198,583 views and 18,284 likes. Engagement to views is 9.88%, which is above average for TikTok. On the newer half of the feed the response is rising (+5.0 pp). Posts roughly 0.1 times a week. An average clip reaches 49% of the follower count.

Followers

401.4K

+4.7K in period

Engagement

9.88%

+5.0 pp newer half

Average views

198.6K

median 84K

Likes per clip

18.3K

105 comments avg

Shares / saves

1.2K / 7.4K

3.71% of viewers save

Posting rate

0.1 / wk

reach 49% of followers

Latest clips

12 collected

Fresh apple cake 🍎 If a beautiful September day were a cake, it would — @sallysbaking

640.5K0:36Fresh apple cake 🍎 If a beautiful September day were a cake, it would taste like this! Soft, tender, and packed with fre51.3K2077.5K35.1K

Apple Cider Muffins 🍎🍂 These soft, moist muffins are packed with cozy — @sallysbaking

40.7K0:40Apple Cider Muffins 🍎🍂 These soft, moist muffins are packed with cozy fall spices and plenty of apple cider flavor, then3.9K213261.6K

It's giving Sleeping Beauty cake🎂 Another installment of Friday Fails — @sallysbaking

25.2K0:26It's giving Sleeping Beauty cake🎂 Another installment of Friday Fails from my kitchen to yours. Enjoy 🫠2.3K263526

Sally’s Baking 101 turns 1 next month 🎂🎉 I’ve been looking back throug — @sallysbaking

16.4KSally’s Baking 101 turns 1 next month 🎂🎉 I’ve been looking back through photos from the years we spent creating this boo667201024

Mini Chocolate Chip Muffins 🍪 These bite-sized muffins are soft, moist — @sallysbaking

78.1K0:36Mini Chocolate Chip Muffins 🍪 These bite-sized muffins are soft, moist, and loaded with mini chocolate chips. They’re qu5.9K313593.1K

Yellow cake 🍰💛 Soft, buttery, extra moist, and topped with rich chocol — @sallysbaking

784.6K1:13Yellow cake 🍰💛 Soft, buttery, extra moist, and topped with rich chocolate buttercream. A classic for a reason! Find the 107.2K4003.1K25.5K

Chewy Chocolate Chip Cookies 🍪🍪 These are the cookies I come back to a — @sallysbaking

364.4K0:29Chewy Chocolate Chip Cookies 🍪🍪 These are the cookies I come back to again and again! They're soft in the center, perfec26.8K1791.6K13.8K

Homemade Graham Crackers 🍯🍪 So much better than store-bought. After pl — @sallysbaking

103.2K0:43Homemade Graham Crackers 🍯🍪 So much better than store-bought. After plenty of recipe testing, we finally landed on the p7.9K384783.8K

Why This Recipe Works: Chocolate Layer Cake 🍫🎂 This week in our Why Th — @sallysbaking

69.9K2:59Why This Recipe Works: Chocolate Layer Cake 🍫🎂 This week in our Why This Recipe Works video series, we're making my favo4.8K664062K

Zucchini Crumb Cake ✨ This zucchini crumb cake deserves a spot on your — @sallysbaking

65.8K0:45Zucchini Crumb Cake ✨ This zucchini crumb cake deserves a spot on your baking list. It’s soft, moist, perfectly spiced, 3K346662.5K

🩷📗 My cookbook Sally’s Baking 101 is officially here this week! After — @sallysbaking

89.9K🩷📗 My cookbook Sally’s Baking 101 is officially here this week! After 3 years, hundreds of recipe tests, late nights, an3.2K127140319

📣 I’m thrilled to announce my newest cookbook, SALLY’S BAKING 101, whi — @sallysbaking

104.3K0:14📣 I’m thrilled to announce my newest cookbook, SALLY’S BAKING 101, which you can pre-order TODAY! ✨🎉 Hits bookstore shel2.5K115224468

Engagement per clip

12 parsed clips · newest on the right · click a bar to open the clip peak: 14.1% ER

Feb 13Aug 10Sep 4

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 4, 2026	640,500	51,300	207	7,512	35,133	9.21%
Aug 30, 2026	40,700	3,881	21	326	1,649	10.39%
Aug 28, 2026	25,200	2,258	26	35	26	9.20%
Aug 24, 2026	16,400	667	20	10	24	4.25%
Aug 21, 2026	78,100	5,851	31	359	3,051	7.99%
Aug 10, 2026	784,600	107,200	400	3,128	25,524	14.11%
Aug 3, 2026	364,400	26,800	179	1,588	13,819	7.84%
Aug 1, 2026	103,200	7,924	38	478	3,849	8.18%
Jul 28, 2026	69,900	4,753	66	406	2,014	7.47%
Jul 28, 2026	65,800	3,044	34	666	2,481	5.69%
Sep 5, 2025	89,900	3,207	127	140	319	3.86%
Feb 13, 2025	104,300	2,519	115	224	468	2.74%