@sallysbakingSally’s Baking

Sally McKenney aka sallysbakingaddiction.com NYT Best-Selling Author of SALLY'S BAKING 101 ⬇️Recipes & cookbook below!⬇️

card updated Oct 24, 2026 · 16 clips parsed · following 71 · 1,900,000 likes total

Open on TikTok ↗

Engagement7.36%normal range

Account summary

@sallysbaking has 420,600 followers and 113 videos. Across the 16 parsed clips the average is 233,885 views and 15,999 likes. Engagement to views is 7.36%, which is normal range for TikTok. On the newer half of the feed the response is falling (−3.22 pp). Posts roughly 0.2 times a week. An average clip reaches 56% of the follower count.

Followers

420.6K

+23.9K in period

Engagement

7.36%

−3.22 pp newer half

Average views

233.9K

median 100.1K

Likes per clip

16K

92 comments avg

Shares / saves

1.1K / 6.6K

2.81% of viewers save

Posting rate

0.2 / wk

reach 56% of followers

Latest clips

16 collected

A little peek behind the scenes at Sally’s Baking HQ, aka my kitchen a — @sallysbaking

8.1K1:09A little peek behind the scenes at Sally’s Baking HQ, aka my kitchen and office. Recipe testing with the crew, photograp51714911

Brown Butter Pumpkin Oatmeal Cookies 🎃🍪 These soft and chewy cookies a — @sallysbaking

23.8K0:47Brown Butter Pumpkin Oatmeal Cookies 🎃🍪 These soft and chewy cookies are the perfect choice if you’re looking for a fun,1.7K241891.1K

Pumpkin Sugar Cookies 🎃🍪 Soft, thick, and made with real pumpkin, thes — @sallysbaking

159K0:38Pumpkin Sugar Cookies 🎃🍪 Soft, thick, and made with real pumpkin, these cookies have slightly crisp edges, soft centers17.2K781.5K7.2K

Baked apple cider donuts 🍎🍩 These donuts are soft, cakey, packed with — @sallysbaking

188.8K0:28Baked apple cider donuts 🍎🍩 These donuts are soft, cakey, packed with apple cider, and coated in cinnamon-spiced sugar. 17.2K841.4K8.5K

Fresh apple cake 🍎 If a beautiful September day were a cake, it would — @sallysbaking

1.3M0:36Fresh apple cake 🍎 If a beautiful September day were a cake, it would taste like this! Soft, tender, and packed with fre51.3K2077.5K35.1K

Apple Cider Muffins 🍎🍂 These soft, moist muffins are packed with cozy — @sallysbaking

94.6K0:40Apple Cider Muffins 🍎🍂 These soft, moist muffins are packed with cozy fall spices and plenty of apple cider flavor, then3.9K213261.6K

It's giving Sleeping Beauty cake🎂 Another installment of Friday Fails — @sallysbaking

45.6K0:26It's giving Sleeping Beauty cake🎂 Another installment of Friday Fails from my kitchen to yours. Enjoy 🫠2.3K263526

Sally’s Baking 101 turns 1 next month 🎂🎉 I’ve been looking back throug — @sallysbaking

31.4KSally’s Baking 101 turns 1 next month 🎂🎉 I’ve been looking back through photos from the years we spent creating this boo667201024

Mini Chocolate Chip Muffins 🍪 These bite-sized muffins are soft, moist — @sallysbaking

132.3K0:36Mini Chocolate Chip Muffins 🍪 These bite-sized muffins are soft, moist, and loaded with mini chocolate chips. They’re qu5.9K313593.1K

Yellow cake 🍰💛 Soft, buttery, extra moist, and topped with rich chocol — @sallysbaking

948.1K1:13Yellow cake 🍰💛 Soft, buttery, extra moist, and topped with rich chocolate buttercream. A classic for a reason! Find the 107.2K4003.1K25.5K

Chewy Chocolate Chip Cookies 🍪🍪 These are the cookies I come back to a — @sallysbaking

364.4K0:29Chewy Chocolate Chip Cookies 🍪🍪 These are the cookies I come back to again and again! They're soft in the center, perfec26.8K1791.6K13.8K

Homemade Graham Crackers 🍯🍪 So much better than store-bought. After pl — @sallysbaking

103.2K0:43Homemade Graham Crackers 🍯🍪 So much better than store-bought. After plenty of recipe testing, we finally landed on the p7.9K384783.8K

Why This Recipe Works: Chocolate Layer Cake 🍫🎂 This week in our Why Th — @sallysbaking

69.9K2:59Why This Recipe Works: Chocolate Layer Cake 🍫🎂 This week in our Why This Recipe Works video series, we're making my favo4.8K664062K

Zucchini Crumb Cake ✨ This zucchini crumb cake deserves a spot on your — @sallysbaking

65.8K0:45Zucchini Crumb Cake ✨ This zucchini crumb cake deserves a spot on your baking list. It’s soft, moist, perfectly spiced, 3K346662.5K

🩷📗 My cookbook Sally’s Baking 101 is officially here this week! After — @sallysbaking

97K🩷📗 My cookbook Sally’s Baking 101 is officially here this week! After 3 years, hundreds of recipe tests, late nights, an3.2K127140319

📣 I’m thrilled to announce my newest cookbook, SALLY’S BAKING 101, whi — @sallysbaking

110.2K0:14📣 I’m thrilled to announce my newest cookbook, SALLY’S BAKING 101, which you can pre-order TODAY! ✨🎉 Hits bookstore shel2.5K115224468

Engagement per clip

16 parsed clips · newest on the right · click a bar to open the clip peak: 11.8% ER

Feb 13Aug 24Oct 6

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 6, 2026	8,053	517	14	9	11	6.71%
Oct 2, 2026	23,800	1,658	24	189	1,117	7.86%
Sep 16, 2026	159,000	17,200	78	1,491	7,234	11.80%
Sep 10, 2026	188,800	17,200	84	1,397	8,460	9.89%
Sep 4, 2026	1,300,000	51,300	207	7,512	35,133	4.54%
Aug 30, 2026	94,600	3,881	21	326	1,649	4.47%
Aug 28, 2026	45,600	2,258	26	35	26	5.09%
Aug 24, 2026	31,400	667	20	10	24	2.22%
Aug 21, 2026	132,300	5,851	31	359	3,051	4.72%
Aug 10, 2026	948,100	107,200	400	3,128	25,524	11.68%
Aug 3, 2026	364,400	26,800	179	1,588	13,819	7.84%
Aug 1, 2026	103,200	7,924	38	478	3,849	8.18%
Jul 28, 2026	69,900	4,753	66	406	2,014	7.47%
Jul 28, 2026	65,800	3,044	34	666	2,481	5.69%
Sep 5, 2025	97,000	3,207	127	140	319	3.58%
Feb 13, 2025	110,200	2,519	115	224	468	2.59%