@matthewinthekitchenMatthew Merril

That kid from those cooking shows Partnerships: TeamMatt@ViralNationTalent.com

card updated Oct 16, 2026 · 13 clips parsed · following 1,489 · 67,000,000 likes total

Engagement12.52%above average

Account summary

@matthewinthekitchen has 2,600,000 followers and 575 videos. Across the 13 parsed clips the average is 1,395,202 views and 161,443 likes. Engagement to views is 12.52%, which is above average for TikTok. On the newer half of the feed the response is falling (−6.22 pp). An average clip reaches 54% of the follower count.

Followers

2.6M

+0 in period

Engagement

12.52%

−6.22 pp newer half

Average views

1.4M

median 41.7K

Likes per clip

161.4K

1.2K comments avg

Shares / saves

12K / 19.7K

1.41% of viewers save

Posting rate

—

reach 54% of followers

Latest clips

13 collected

#ad The most iconic snack in The Parent Trap reimagined into the perfe — @matthewinthekitchen

8.5K0:45#ad The most iconic snack in The Parent Trap reimagined into the perfect summer dessert. No-bake peanut butter pie. Perf40391152

Viral Ice Cream: Salted Caramel Blondie ice cream with chocolate chunk — @matthewinthekitchen

10.9K0:43Viral Ice Cream: Salted Caramel Blondie ice cream with chocolate chunks. Genuinely this is the best ice cream I have eve69925445

Dot cakes…step aside it’s time for dot macarons to have their moment. — @matthewinthekitchen

21.1K0:46Dot cakes…step aside it’s time for dot macarons to have their moment. Now that’s something I’d wait 3 hours in line for!2K232491

Caramel 101: Homemade caramel should be a staple recipe for EVERYONE. — @matthewinthekitchen

41.7K0:28Caramel 101: Homemade caramel should be a staple recipe for EVERYONE. 3 ingredients (1 cup sugar, 6 tbsp butter, 1/2 c c2K2192576

Blondies are one of the easiest recipes that never gets old. Perfect t — @matthewinthekitchen

22K0:33Blondies are one of the easiest recipes that never gets old. Perfect to convince your friends you’re a pro ;) #baking #e1.2K12169610

The dish that made me fall in love with cooking: short rib ragu. Easy — @matthewinthekitchen

14.1K0:42The dish that made me fall in love with cooking: short rib ragu. Easy to make and a perfect recipe to feed a crowd! #coo7581832114

Finals is a stressful time, so I gave out some free cookies and advice — @matthewinthekitchen

3.3M0:58Finals is a stressful time, so I gave out some free cookies and advice to remind everyone to take breaks. Cookies may be45.4K34199967

This is your sign to host an elaborate dinner party. Couldn’t have don — @matthewinthekitchen

1.8M0:54This is your sign to host an elaborate dinner party. Couldn’t have done it without the @JBL Soundgear Clips open earbuds6.4K27217343

Finally tried my hand at Salt Bread…it did not dissapoint. Like a croi — @matthewinthekitchen

56.7K0:56Finally tried my hand at Salt Bread…it did not dissapoint. Like a croissant-donut-dinner roll hybrid. Dough: 170g bread4.2K364351.4K

Don’t get me wrong 🤷‍♂️ boxed brownie mix has its time and place but t — @matthewinthekitchen

27.4K0:41Don’t get me wrong 🤷‍♂️ boxed brownie mix has its time and place but there’s nothing like homemade. You’ve got to try th2K22173729

Is this the first fine dining fancy restaurant in a dorm? 334A was a s — @matthewinthekitchen

235.2K1:41Is this the first fine dining fancy restaurant in a dorm? 334A was a subversive night of college dining, challenging the22.9K2585391K

I remade my viral Cookie Monster cookies...maybe my proudest creation — @matthewinthekitchen

10.6M0:40I remade my viral Cookie Monster cookies...maybe my proudest creation #baking #cookies #cookiemonster1.7M10.5K147.5K232.2K

Making baklava with the woman who inspired me to cook. Hope you enjoy — @matthewinthekitchen

2M0:58Making baklava with the woman who inspired me to cook. Hope you enjoy #baking #baklava #grandma310.9K5.2K6K18.3K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 17.5% ER

Apr 24May 13Jun 24

Date	Views	Likes	Comments	Shares	Saves	ER
Jun 24, 2026	8,529	403	9	11	52	4.96%
Jun 18, 2026	10,900	699	25	4	45	6.68%
Jun 14, 2026	21,100	1,982	23	24	91	9.62%
Jun 9, 2026	41,700	1,988	21	92	576	5.04%
Jun 8, 2026	22,000	1,234	12	169	610	6.43%
Jun 6, 2026	14,100	758	18	32	114	5.73%
May 13, 2026	3,300,000	45,400	34	199	967	1.38%
Apr 6, 2026	1,800,000	6,365	27	217	343	0.37%
Feb 24, 2026	56,700	4,155	36	435	1,396	8.16%
Feb 2, 2026	27,400	1,980	22	173	729	7.94%
May 23, 2023	235,200	22,900	258	539	1,029	10.08%
Aug 2, 2021	10,600,000	1,700,000	10,500	147,500	232,232	17.53%
Apr 24, 2021	2,000,000	310,900	5,168	6,003	18,346	16.10%