@mattadlardMatt Adlard

Order my new book The Science of Baking. All recipes on my website below!

card updated Oct 15, 2026 · 10 clips parsed · following 152 · 15,900,000 likes total

Engagement10.22%above average

Account summary

@mattadlard has 835,200 followers and 314 videos. Across the 10 parsed clips the average is 74,440 views and 7,286 likes. Engagement to views is 10.22%, which is above average for TikTok. On the newer half of the feed the response is falling (−1.17 pp). Posts roughly 0.9 times a week. An average clip reaches 9% of the follower count.

Followers

835.2K

+1.8K in period

Engagement

10.22%

−1.17 pp newer half

Average views

74.4K

median 67K

Likes per clip

7.3K

53 comments avg

Shares / saves

266 / 2.1K

2.86% of viewers save

Posting rate

0.9 / wk

reach 9% of followers

Latest clips

10 collected

Panna Cotta 101! 17 tests later and I finally got it 🫠 full recipes ar — @mattadlard

58.5K2:54Panna Cotta 101! 17 tests later and I finally got it 🫠 full recipes are free on my website #baking #pannacotta 4.3K241501.6K

Imagine whipped Nutella…but better! Link in my bio for the hazelnut cr — @mattadlard

24.7K1:11Imagine whipped Nutella…but better! Link in my bio for the hazelnut crémeux recipe #baking #nutella #pastry2K2370692

The Afternoon Tea - Ep 5 - Opera Cake. The last episode of the series — @mattadlard

112.5K1:43The Afternoon Tea - Ep 5 - Opera Cake. The last episode of the series 😭 Click the link in my bio for the full free recip11.4K484413.6K

The Afternoon Tea - Ep 4 - Scones! Recipe below ⬇️ I thought this woul — @mattadlard

105.9K1:16The Afternoon Tea - Ep 4 - Scones! Recipe below ⬇️ I thought this would be the quickest recipe to perfect but I just cou8.4K1225634K

The Afternoon Tea - Ep 3 - Chocolate & Pecan Praline Mousse Cake. Link — @mattadlard

75.6K2:11The Afternoon Tea - Ep 3 - Chocolate & Pecan Praline Mousse Cake. Link in my bio for the full recipe ##baking #afternoon8.4K403422.9K

The Afternoon Tea - Ep 2 - Lemon Glazed Madeleines. Full recipe on my — @mattadlard

56.4K1:24The Afternoon Tea - Ep 2 - Lemon Glazed Madeleines. Full recipe on my website. 100g unsalted butter 100g powdered/icing4.8K241962K

The Afternoon Tea - Episode 1! Pistachio & Raspberry Choux Bun. Full r — @mattadlard

90.3K2:21The Afternoon Tea - Episode 1! Pistachio & Raspberry Choux Bun. Full recipe is free on my website #baking #choux #aftern10.4K475104.2K

Like a grown up ice cream cookie sandwich. Full recipe is free on my w — @mattadlard

44.4K2:38Like a grown up ice cream cookie sandwich. Full recipe is free on my website! #icecream #gelato3.5K301651K

No bake strawberry cheesecake 🍓the perfect summer dessert! Join my onl — @mattadlard

31.6K1:12No bake strawberry cheesecake 🍓the perfect summer dessert! Join my online classes “bake it better” for free to get the f2.2K2094715

Pastry chef vs tractor cake 🚜 #baking #pastry #birthdaycake — @mattadlard

144.5K1:17Pastry chef vs tractor cake 🚜 #baking #pastry #birthdaycake17.4K152133487

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 12.2% ER

Jun 19Aug 5Sep 1

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 1, 2026	58,500	4,310	24	150	1,581	7.66%
Aug 19, 2026	24,700	2,008	23	70	692	8.51%
Aug 12, 2026	112,500	11,400	48	441	3,552	10.57%
Aug 7, 2026	105,900	8,447	122	563	3,990	8.62%
Aug 5, 2026	75,600	8,366	40	342	2,925	11.57%
Jul 31, 2026	56,400	4,799	24	196	2,034	8.90%
Jul 26, 2026	90,300	10,400	47	510	4,245	12.13%
Jul 9, 2026	44,400	3,547	30	165	1,038	8.43%
Jun 29, 2026	31,600	2,182	20	94	715	7.27%
Jun 19, 2026	144,500	17,400	152	133	487	12.24%