The word “dupe” might be the most misunderstood word in the consumer products industry. After spending over a decade creating products… and having almost every viral product we’ve made copied… I don’t think consumers and brands are even having the same conversation. Not all “dupes” are the same. Some are counterfeits. Some are copycats. Some are simply affordable alternatives. Those are three completely different conversations, but people often use the exact same word to describe them. This isn’t about defending Charlotte Tilbury or criticizing her. It’s about understanding why her comments sparked this discourse. When you hear the word dupe, what does it mean to you? — #CharlotteTilbury #Dupe #BeautyIndustry #businessowner
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