@liahyooLiah Yoo

Founder at @KraveBeauty liahyoo@underscoretalent.com

card updated Oct 16, 2026 · 13 clips parsed · following 608 · 4,700,000 likes total

Engagement13.94%above average

Account summary

@liahyoo has 181,600 followers and 508 videos. Across the 13 parsed clips the average is 693,807 views and 96,173 likes. Engagement to views is 13.94%, which is above average for TikTok. On the newer half of the feed the response is falling (−8.79 pp). Posts roughly 0.1 times a week. An average clip reaches 382% of the follower count.

Followers

181.6K

+0 in period

Engagement

13.94%

−8.79 pp newer half

Average views

693.8K

median 12.2K

Likes per clip

96.2K

166 comments avg

Shares / saves

389 / 11.2K

1.61% of viewers save

Posting rate

0.1 / wk

reach 382% of followers

Latest clips

13 collected

2025-2026 has been interesting to observe the indie beauty landscape. — @liahyoo

1.5K2:592025-2026 has been interesting to observe the indie beauty landscape. We’ve seen amazing acquisitions like rhode being s971226

@KraveBeauty ‘s next product is coming in packaging that microbes will — @liahyoo

13.4K1:40@KraveBeauty ‘s next product is coming in packaging that microbes will literally eat. Most ‘compostable’ packaging aren’1.7K5764161

soooo… we did a thing😅 we bought a complete fixer upper project and I — @liahyoo

11.2K0:09soooo… we did a thing😅 we bought a complete fixer upper project and I want to learn from anyone who’s done #renovations 3881519

I tried 5 K-beauty azelaic acid products so you don’t have to. Azelaic — @liahyoo

91.8K3:09I tried 5 K-beauty azelaic acid products so you don’t have to. Azelaic acid is quietly one of the most underrated active3.9K63871.3K

You need about 1/4 teaspoon (approx. 1.2 ml) of sunscreen to adequatel — @liahyoo

4K0:23You need about 1/4 teaspoon (approx. 1.2 ml) of sunscreen to adequately cover your face to achieved the claim spf stated1041156

If skincare creators had a group chat… THIS is what they’d be arguing — @liahyoo

12.2K2:17If skincare creators had a group chat… THIS is what they’d be arguing about 🫣 @liahyoo, @drjuliansass, @alexandraarriaga594191467

What did you study, or do, or obsess over before this that you thought — @liahyoo

2.4K1:40What did you study, or do, or obsess over before this that you thought had nothing to do with where you ended up? (ad) 118416

Some amazing product recs, some that didn't make the cut 👀 — @liahyoo

4KSome amazing product recs, some that didn't make the cut 👀1014015

I try hundreds of beauty products a year but THESE are the ones I’d ac — @liahyoo

11.1K2:25I try hundreds of beauty products a year but THESE are the ones I’d actually repurchase with my own money. Featuring: @556168199

30.2K2:14If skincare creators had a group chat… THIS is what they’d be arguing about 🫣 Me, @Javon Ford Beauty, @Ava | Cosmetic Ch1.8K5944225

we cannot believe this 🤯 @Mi@Mikayla Nogueiraed @Kr@KraveBeautyl la la — @liahyoo

276K0:36we cannot believe this 🤯 @Mi@Mikayla Nogueiraed @Kr@KraveBeautyl la la to clear her skin!!!🥺27.3K1071834.4K

my dream came true. @aespa official ‘s makeup artist who also does jen — @liahyoo

8.2M2:34my dream came true. @aespa official ‘s makeup artist who also does jennie, new jeans and soooo many more blessed me with1.2M1.7K4.3K135.5K

5 things that break you out and cause #acne that you might not have kn — @liahyoo

361.7K1:225 things that break you out and cause #acne that you might not have known! #acneskincare #skintok 13.6K1023613.6K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 14.7% ER

Mar 7Jun 25Aug 27

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 27, 2026	1,544	97	12	2	6	7.19%
Aug 18, 2026	13,400	1,690	57	64	161	13.51%
Jul 14, 2026	11,200	388	15	1	9	3.61%
Jul 9, 2026	91,800	3,860	63	87	1,307	4.37%
Jul 1, 2026	3,986	104	11	5	6	3.01%
Jun 30, 2026	12,200	594	19	14	67	5.14%
Jun 25, 2026	2,351	118	4	1	6	5.23%
Jun 9, 2026	4,009	101	4	0	15	2.62%
Jun 8, 2026	11,100	556	16	8	199	5.23%
Jun 8, 2026	30,200	1,847	59	44	225	6.46%
Dec 21, 2023	276,000	27,300	107	183	4,419	10.00%
Oct 26, 2023	8,200,000	1,200,000	1,694	4,289	135,452	14.71%
Mar 7, 2023	361,700	13,600	102	361	3,604	3.89%