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@itcosmetics — TikTok avatar

@itcosmeticsIT Cosmetics

More than just makeup. IT’s for real skin confidence. 🫧 Developed with dermatologists. 🌟 Approved by makeup experts.

card updated Oct 21, 2026 · 30 clips parsed · following 115 · 380,400 likes total

Open on TikTok ↗
Engagement4.25%normal range

Account summary

@itcosmetics has 148,200 followers and 709 videos. Across the 30 parsed clips the average is 1,415 views and 53 likes. Engagement to views is 4.25%, which is normal range for TikTok. On the newer half of the feed the response is holding steady (−0.01 pp). Posts roughly 4.0 times a week. An average clip reaches 1% of the follower count.

Followers
148.2K
+1.4K in period
Engagement
4.25%
−0.01 pp newer half
Average views
1.4K
median 1.4K
Likes per clip
53
5 comments avg
Shares / saves
2 / 6
0.41% of viewers save
Posting rate
4.0 / wk
reach 1% of followers

Latest clips

30 collected
With a multi-pen applicator, get fuller, natural looking brows in one — @itcosmetics637With a multi-pen applicator, get fuller, natural looking brows in one swipe. Waterproof. Transfer-resistant. All-day wea29115Your brow routine, simplified. With Hello Brow, let IT do the work for — @itcosmetics1.2K0:26Your brow routine, simplified. With Hello Brow, let IT do the work for you. You no longer have to draw every hair yourse43445Natural brows in seconds. Our multi-bristle brow pen creates natural, — @itcosmetics1.8K0:15Natural brows in seconds. Our multi-bristle brow pen creates natural, hair-like strokes with long-lasting color that pro765813Last chance to get 40% off CC+ Cream and Confidence in a Cream. Shop @ — @itcosmetics2.1K0:21Last chance to get 40% off CC+ Cream and Confidence in a Cream. Shop @desiree_zirolli’s favorites during @amazon Prime D60136@msnewslady Prime Day must-have? CC+ Cream. Skincare, makeup, and SPF — @itcosmetics8820:31@msnewslady Prime Day must-have? CC+ Cream. Skincare, makeup, and SPF all in one. Now 40% off for @amazon Prime Day. Get4610240% off @officiallysoniaramos’ favorite CC+ Cream for @amazon Prime Da — @itcosmetics1.9K0:4040% off @officiallysoniaramos’ favorite CC+ Cream for @amazon Prime Day. Sonia wears the shade Light Medium. #ITCosmetic50136@heynasreen shares her @amazon Prime Day makeup essential, CC+ Cream, — @itcosmetics2.1K0:48@heynasreen shares her @amazon Prime Day makeup essential, CC+ Cream, for long-lasting coverage with SPF. ​ ​ Get up to 59428Perfect brows with minimal effort. Introducing Hello Brow’s multi-bris — @itcosmetics1.4K0:18Perfect brows with minimal effort. Introducing Hello Brow’s multi-bristle applicator designed to deliver precise, hair-l63355Waterproof, transfer-resistant, and ready for your brow routine.​ ​ Av — @itcosmetics1.1KWaterproof, transfer-resistant, and ready for your brow routine.​ ​ Available at itcosmetics.com. ​ #ITCosmetics​40514[_____] are back. Taking shape on 10/1. #ITCosmetics — @itcosmetics7310:09[_____] are back. Taking shape on 10/1. #ITCosmetics30301Spotted: IT girl Ella Rubin adds skincare-infused coverage with CC+ Cr — @itcosmetics8580:18Spotted: IT girl Ella Rubin adds skincare-infused coverage with CC+ Cream SPF 50+ as part of her everyday essentials.✨ #44514The ‘Best Tinted Moisturizer’ award goes to Do It All Sheer Tint Face — @itcosmetics677The ‘Best Tinted Moisturizer’ award goes to Do It All Sheer Tint Face Balm, according to Women’s Health. ⭐ Infused with 24416Recreate the Berry Complexion Perfection look using: + Do It All Sheer — @itcosmetics793Recreate the Berry Complexion Perfection look using: + Do It All Sheer Tint Face Balm in Tan Neutral 410 + Do It All Rad32312Our type of walks >>> Today only at @ultabeauty, get 50% off your IT C — @itcosmetics7710:12Our type of walks >>> Today only at @ultabeauty, get 50% off your IT Cosmetics faves ✨​ ​ #ITCosmetics #UltaBeauty #Ulta381414Follow our IT Guide for the ultimate Berry Complexion Perfection. The — @itcosmetics1.1K1:00Follow our IT Guide for the ultimate Berry Complexion Perfection. The secret for healthy, glowing skin? Our Do It All ro40424Experience the award-winning formula everyone is talking about. ✨ ​ ​ — @itcosmetics8380:26Experience the award-winning formula everyone is talking about. ✨ ​ ​ Watch how Do It All Sheer Tint Face Balm melts eff431524Take a closer look at the textures of the Do It All Sheer Tint Face Ba — @itcosmetics1.4KTake a closer look at the textures of the Do It All Sheer Tint Face Balm. Only available @ultabeauty #ITCosmetics #DoItA53513Radiant skin with Do It All Sheer Tint Face Balm ✨ @veronicashavie swi — @itcosmetics1.6K1:08Radiant skin with Do It All Sheer Tint Face Balm ✨ @veronicashavie swipes on Medium Neutral 305. Infused 92% skincare, i54518Your morning routine in three easy steps ✨ + Do It All Sheer Tint Face — @itcosmetics1.1K0:34Your morning routine in three easy steps ✨ + Do It All Sheer Tint Face Balm + Do It All Radiant Concealer + Do It All 38725Radiant, glowing skin in one swipe ✨ @Mari show how Do It All Sheer Ti — @itcosmetics2.6K0:22Radiant, glowing skin in one swipe ✨ @Mari show how Do It All Sheer Tint Face Balm melts into the skin using Light Mediu84549Post-workout glow ✨ @msjeanettejenkins stops by the IT Cosmetics Beaut — @itcosmetics5420:49Post-workout glow ✨ @msjeanettejenkins stops by the IT Cosmetics Beauty Bar at @poosh Wellness Club for a makeup refresh27001Save the date 🚨 Our IT Brushes for ULTA collection is 50% off for @Ult — @itcosmetics5350:27Save the date 🚨 Our IT Brushes for ULTA collection is 50% off for @Ulta Beauty 21 Days of Beauty. Screenshot to save th28323The secret to @Desiree Zirolli’s summer flush? Skincare-infused makeup — @itcosmetics2.5K0:27The secret to @Desiree Zirolli’s summer flush? Skincare-infused makeup that does it all. ☀ Do It All Sheer Tint Face Ba9411311Skincare meets makeup. Do It All Sheer Tint Face Balm is formulated wi — @itcosmetics2.1K0:30Skincare meets makeup. Do It All Sheer Tint Face Balm is formulated with a 92% skincare base to transform your skin inst775510Morning routine in one step. ✨ Do It All Sheer Tint Face Balm is infus — @itcosmetics1.4K0:12Morning routine in one step. ✨ Do It All Sheer Tint Face Balm is infused with 92% skincare ingredients to visibly smooth58414The summer glow ☀️ With 92% skincare, Do It All Sheer Tint Face Balm h — @itcosmetics2.7K0:10The summer glow ☀️ With 92% skincare, Do It All Sheer Tint Face Balm hydrates, firms, and evens out the skin for a healt9016115We partnered with our friends at @poosh Wellness Club to bring the per — @itcosmetics1.5KWe partnered with our friends at @poosh Wellness Club to bring the perfect post-workout glow using our Do It All Routine49413When the viral and award winning Do It All Sheer Tint Face Balm is ava — @itcosmetics1.6K0:09When the viral and award winning Do It All Sheer Tint Face Balm is available @ultabeauty ☀️ #ITCosmetics #DoItAllFaceBal50516Skincare in disguise. Do It All Sheer Tint Face Balm looks like makeup — @itcosmetics2.4K0:07Skincare in disguise. Do It All Sheer Tint Face Balm looks like makeup but is 92% skincare.​ ​ Infused with collage pept90947Seamless blend with 92% skincare. @Nikkole swipes on Do It All Sheer T — @itcosmetics1.7K0:16Seamless blend with 92% skincare. @Nikkole swipes on Do It All Sheer Tint Face Balm in Medium Neutral 305. Find it only677711

Engagement per clip

30 parsed clips · newest on the right · click a bar to open the clip peak: 7.2% ER
Aug 21Sep 11Oct 12

Profile completeness

6/6

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