@heyitsfranklin2MJ

Editor at The New York Times Book Review. Host of the Book Review Book Club. A book nerd et un homosexuel ✨🌈

card updated Sep 26, 2026 · 10 clips parsed · following 199 · 109,000 likes total

Engagement9.5%above average

Account summary

@heyitsfranklin2 has 18,300 followers and 218 videos. Across the 10 parsed clips the average is 6,921 views and 625 likes. Engagement to views is 9.5%, which is above average for TikTok. On the newer half of the feed the response is falling (−1.27 pp). Posts roughly 2.4 times a week. An average clip reaches 38% of the follower count.

Followers

18.3K

+500 in period

Engagement

9.5%

−1.27 pp newer half

Average views

6.9K

median 5.9K

Likes per clip

625

18 comments avg

Shares / saves

15 / 116

1.68% of viewers save

Posting rate

2.4 / wk

reach 38% of followers

Latest clips

10 collected

I hosted a new episode of the Book Review podcast! This week, I chatte — @heyitsfranklin2

1.8K2:18I hosted a new episode of the Book Review podcast! This week, I chatted with Dwight Garner about his review of “The Disa1797212

Some thoughts on Emma Cline’s new book, “Switzy”! #booktok #bookish #b — @heyitsfranklin2

9.6K2:27Some thoughts on Emma Cline’s new book, “Switzy”! #booktok #bookish #bookrecommendations #literaryfiction #books 7601816141

When I interviewed Marlon James a few weeks ago, he shared with me his — @heyitsfranklin2

14.5K1:29When I interviewed Marlon James a few weeks ago, he shared with me his philosophy on violence in books, and how violence1.3K3335238

New book club over at The New York Times Book Review! In September, we — @heyitsfranklin2

4.2K1:25New book club over at The New York Times Book Review! In September, we are reading “Etna,” by Paul Yoon! #booktok #booki40716761

I have a new story up in The New York Times today! I profiled Marlon J — @heyitsfranklin2

12.1K2:17I have a new story up in The New York Times today! I profiled Marlon James ahead of the release of his new book, “The Di9951821123

Book club time! This week on The New York Times Book Review’s podcast, — @heyitsfranklin2

3.6K2:37Book club time! This week on The New York Times Book Review’s podcast, we talk about “London Falling,” by Patrick Radden291141431

“The Last Samurai,” by Helen DeWitt broke my brain a little, and that’ — @heyitsfranklin2

6.7K1:31“The Last Samurai,” by Helen DeWitt broke my brain a little, and that’s why I loved it! #booktok #bookish #literaryficti5011512152

Thinking Out Loud: Here’s one underappreciated thing that I think make — @heyitsfranklin2

9.4K2:40Thinking Out Loud: Here’s one underappreciated thing that I think makes “Men We Reaped,” by Jesmyn Ward, so powerful #bo1K2526318

I’m back on The New York Times Book Review podcast this week! This epi — @heyitsfranklin2

5K1:27I’m back on The New York Times Book Review podcast this week! This episode is a fun one — it’s a big celebration of book601241684

Proof of life! It’s been a while! I was away on vacation; then I retur — @heyitsfranklin2

2.3K0:09Proof of life! It’s been a while! I was away on vacation; then I returned to an insanely busy two weeks at work. (Hectic232803

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 12.7% ER

Aug 21Aug 30Sep 19

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 19, 2026	1,814	179	7	2	12	10.36%
Sep 14, 2026	9,560	760	18	16	141	8.31%
Sep 13, 2026	14,500	1,282	33	35	238	9.31%
Sep 8, 2026	4,175	407	16	7	61	10.30%
Aug 30, 2026	12,100	995	18	21	123	8.55%
Aug 28, 2026	3,585	291	14	14	31	8.90%
Aug 25, 2026	6,681	501	15	12	152	7.90%
Aug 23, 2026	9,413	1,003	25	26	318	11.20%
Aug 22, 2026	5,036	601	24	16	84	12.73%
Aug 21, 2026	2,345	232	8	0	3	10.23%