Does saving for the future even make sense? Today: exploring the rationale behind the "Little Treat" economy, what South Korea shows us about where it's headed next and how politicians have adopted their own doomspending mentality. (Watch to the end to see me try my first matcha latte) -- I'm Eugene Healey, a strategist and educator exploring the intersection of advertising, culture, and desire. Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
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