"There's no such thing as 'not in the budget' only 'not in the budget for YOU.'" My primary takeaway from this year's Cannes Lions Festival of Creativity: the middle-class market is disappearing, and this festival will only become more opulent. 🔗 Link in bio to read about "The Death of the Middle" on my Substack. -- I'm Eugene Healey, a strategist and educator exploring the intersection of advertising, culture, and desire. Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
4.65% ERengagement of this clip — below the author's average (7.64%)
top 45%outperforms 55% of the author's clips
27%of the author's average views
