A premium brand earns its price by creating a stronger perception of quality, desirability and identity. Before we design anything, I want to understand 3 things: 1. Product truth What genuinely makes this worth paying more for? 2. Customer identity Who does the customer believe they are - or want to become - by choosing it? 3. Brand world What should everything they see, read and experience make them feel? Only then should you decide the logo, packaging, photography, typography or colour palette. That’s the difference between making something look premium and actually positioning it as premium. A useful test for your own brand: If I removed the logo, would the entire experience still feel unmistakably ours? If not, you probably have a visual style. Not yet a brand. Save this before your next rebrand. #branding #petfood #luxurybrand #brandstrategy #marketing
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