I've been doing branding now for 26 years. And I love it! When I'm not doing branding, I'm thinking about branding. Branding is strategy, positioning, story, personality, experience, design - and ultimately, how all of those things work together to create perception, trust and demand. I’ve spent most of my career learning that lesson. I studied graphic design at university. Then learnt 2D and 3D animation. Then became a student of advertising - working my way from Junior Art Director to Digital Creative Director. Along the way, I learnt brand strategy from some of the best people in the business: why people choose one company over another, why some brands can charge more, why certain businesses become culturally relevant while others disappear into a sea of sameness. And I’m still learning. When we started RAYVN in 2018, we left the security of high-paying corporate jobs in the creative advertising world to build something of our own. No giant launch. No investor. No massive advertising budget. We used what we knew. We shared our thinking. Instagram. TikTok. Case studies. Branding advice. Design breakdowns. Behind-the-scenes work. For free. We have never paid for online advertising to generate leads. Our content became our advertising. That content introduced us to founders around the world, opened doors to businesses we never imagined working with, and eventually attracted the attention of global brands. Our biggest lesson has been this: you don’t need to know everything before you begin. You build. You learn. You refine. You share. You get better. Then you do it again. The RAYVN process you see in this carousel has been shaped by decades of experience, mistakes, client work, advertising, design, strategy, entrepreneurship and constantly questioning how we can do things better. And it will continue to evolve. I’ll continue to share what I know. I’ll continue to learn what I don’t. And I’ll continue building. Thank you to everyone who has followed, saved, shared, commented, hired us, challenged us, or simply watched the journey from the sidelines. We’re only getting started. Save this carousel if you’re building a brand - and send it to a founder who could use it. #branding #brandstrategy #marketing #designprocess #dennykurien
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