Most people still confuse a logo for a brand. A logo is just a symbol. But your brand is the feeling you leave behind. Nike sells confidence. Disney sells dreams. Patagonia sells purpose. Rolex sells status. Tesla sells the future. Airbnb sells belonging. As Marty Neumeier put it: a brand is a customer's gut feeling about a product, service, or a company. It's not what YOU say it is, it's what THEY say it is. Save this for when you’re ready to build a real brand. #branding #brandingtips #dennykurien #marketing #brandstrategy #brandstrategy101 #howtobrand
4.42% ERengagement of this clip — below the author's average (8.56%)
top 25%outperforms 75% of the author's clips
112%of the author's average views
