First of all, full credit goes to Reagan Mackrill @G’day Frank (Branding) and Philip Oakley @Phillip Oakley who came up with this idea that the've coined "The Thumb Test". A logo is like a label or a signpost – it helps people recognize something. But remember, it's just the tip of the iceberg. Its NOT your band. I'm surprised by how many entrepreneurs focus too much on their logo. It's as if they want to include everything in that small image, believing it's the only way to convey meaning. However, consider all the ways your brand connects with your audience. It's called a brand identity system, and all these elements should work together to create a strong and consistent brand. #BeyondTheLogo #VisualIdentityMagic #logodesign #branding #brandingtips #luxurybrand #dennykurien #inspiration #marketing #brandstrategy #logos #logomaker #brandstrategy #logos #logomaker #brandstrategy101 #luxurybranding
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