Alex Cooper is winding down her drinks brand, and Kim Kardashian closed down her beauty brand. Everyone thinks that a big audience instantly makes you rich. That’s the same with Más+, Messi’s brand. It ended up closing down despite his huge audience. What’s crazy is Alex Cooper has one of the biggest podcasts in the world, which proves that just having a good audience doesn’t necessarily mean you’ll be successful. The number one metric that these brands need to consider is how many customers keep coming back. Because once their audience dries up, they need to actually have provided a positive experience for customers. Go to my Instagram and comment “COACH” if you want help building an e-commerce brand people come back to.
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