This is insane. I just had a call with someone who spent $10K on an agency and then $10K on advertising, and didn’t get one sale. What’s crazy is I have calls like this all the time, and it’s so easily avoidable. Firstly, within the contract, make sure there’s an easy way for you to terminate the contract if results aren’t getting made. Secondly, make sure that they’re providing either weekly or fortnightly reporting based on the results that you’re expecting when you sign the contract. And thirdly, when you’re signing up to an agency, make sure that you check their referrals and actually call their clients. And most importantly, before you sign the contract, ask them, can you please refer me to three people that I can call to talk about your services and prove that you can deliver? Head to my Instagram and comment “COACH” if you want to learn more about how to manage marketing agencies and, more importantly, sometimes fire them.
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