@coldestjoelJoel Marlinarson

The Weatherman of Marketing® ❄️ All things strategy, brands & content 💡 ↓ Work with Coldest Creative® ↓ team@coldestcreative.com

card updated Oct 13, 2026 · 13 clips parsed · following 660 · 2,200,000 likes total

Open on TikTok ↗

Engagement13.83%above average

Account summary

@coldestjoel has 107,100 followers and 312 videos. Across the 13 parsed clips the average is 110,030 views and 13,675 likes. Engagement to views is 13.83%, which is above average for TikTok. On the newer half of the feed the response is rising (+2.9 pp). Posts roughly 0.1 times a week. An average clip reaches 103% of the follower count.

Followers

107.1K

+3.3K in period

Engagement

13.83%

+2.9 pp newer half

Average views

110K

median 13.8K

Likes per clip

13.7K

121 comments avg

Shares / saves

1.4K / 2.2K

2.0% of viewers save

Posting rate

0.1 / wk

reach 103% of followers

Latest clips

13 collected

FIVE of the biggest shifts in marketing and social media *as a strateg — @coldestjoel

7.1K1:19FIVE of the biggest shifts in marketing and social media *as a strategist* #marketing #socialmediamarketing #creatoreco554826164

The truth behind the rise of nostalgia marketing and why it isn’t alwa — @coldestjoel

8K0:50The truth behind the rise of nostalgia marketing and why it isn’t always REAL #marketing #socialmediamarketing #brandstr9161919153

The truth behind EGC (employee generated content) and why it is everyw — @coldestjoel

102.9K1:04The truth behind EGC (employee generated content) and why it is everywhere - ranked from Level ONE to FOUR #marketing #6.9K34238943

Why brands and creators are using CONTRAST as world-building in their — @coldestjoel

217.2K0:49Why brands and creators are using CONTRAST as world-building in their content, as shown with @Rachel Ojuromi 🔥 #worldbui45.2K2191.6K6.1K

FIVE of the biggest shifts in marketing and social media across the cr — @coldestjoel

28.2K1:17FIVE of the biggest shifts in marketing and social media across the creator economy #marketing #socialmediamarketing #2.5K33190898

The phone eats first... but at what point does filming everything beca — @coldestjoel

4.6K0:47The phone eats first... but at what point does filming everything became an obstacle to living in the present? And what 360141055

The rise of delivery driver influencers NEEDS to be studied. Audiences — @coldestjoel

10.9K1:05The rise of delivery driver influencers NEEDS to be studied. Audiences are seeking comfort content for passive viewing #6191672146

Why influencer culture is becoming MORE parasocial - with people using — @coldestjoel

6.6K1:03Why influencer culture is becoming MORE parasocial - with people using family titles in their nicknames #socialstrategy422929122

5 brands who are winning on social media (from a strategist for global — @coldestjoel

66.6K1:385 brands who are winning on social media (from a strategist for global brands) PART 12 📲 1. @kinso 2. @Briggs Butchers4K377312.7K

Kim Kardashian’s viral UPDATE campaign is proof that self-awareness is — @coldestjoel

211.9K0:55Kim Kardashian’s viral UPDATE campaign is proof that self-awareness is IN. Meta marketing is IN. @Update #socialmedia25.1K423662.2K

Come with me to speak at an international branding keynote in Croatia — @coldestjoel

6.4K1:21Come with me to speak at an international branding keynote in Croatia 🎤 #marketing #socialstrategy #keynotespeaker #publ5821032153

Shooting red carpet social content with Kim K and the All’s Fair cast — @coldestjoel

13.8K0:57Shooting red carpet social content with Kim K and the All’s Fair cast 🤯 #redcarpet #popculture #celebrityinterview #k915705072

How luxury brands are using VIRAL cafe experiences to tap into Gen Z’s — @coldestjoel

746.2K1:03How luxury brands are using VIRAL cafe experiences to tap into Gen Z’s ‘little treat’ culture ☕️ #marketing #littletreat89.8K97015.1K15K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 21.6% ER

Oct 23Aug 10Sep 4

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 4, 2026	7,096	554	8	26	164	8.29%
Aug 31, 2026	8,013	916	19	19	153	11.91%
Aug 27, 2026	102,900	6,885	34	238	943	6.96%
Aug 25, 2026	217,200	45,200	219	1,599	6,146	21.65%
Aug 24, 2026	28,200	2,469	33	190	898	9.55%
Aug 18, 2026	4,583	360	14	10	55	8.38%
Aug 10, 2026	10,900	619	16	72	146	6.49%
Aug 6, 2026	6,552	422	9	29	122	7.02%
Aug 4, 2026	66,600	3,955	37	731	2,739	7.09%
Jul 27, 2026	211,900	25,100	42	366	2,162	12.04%
Feb 9, 2026	6,445	582	103	21	53	10.95%
Oct 24, 2025	13,800	915	70	50	72	7.50%
Oct 23, 2024	746,200	89,800	970	15,100	14,979	14.19%