Hooters Air operated a fleet of Boeing aircraft from 2003 to 2006, primarily targeting golfers traveling to Myrtle Beach. Onboard, Hooters Girls were present to enhance the experience, though they weren't FAA-certified to serve food or beverages, so they focused on selling company merchandise and interacting with passengers. Despite offering a fun and unique flying experience, rising fuel costs and the niche approach led to the airline's closure in 2006, resulting in a $40 million loss for the parent company. The airline was the brainchild of Robert Brooks, owner of Hooters of America, who acquired Pace Airlines in 2002 and transformed it into a "flying billboard" with Hooters-branded narrowbody planes. Hooters Air began its operations on March 6, 2003. Passengers were greeted by Hooters Girls alongside traditional flight attendants, though the Hooters Girls spent more time hanging out with passengers than performing typical in-flight duties.
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