For over 120 years, Yamato has taken a surprisingly simple approach to glue. What began as a way to make traditional Japanese starch paste last longer evolved into the familiar tapioca starch based adhesive still used in schools and crafts today. While other adhesives became increasingly complex, Yamato kept refining a simple formula that remains a Japanese stationery classic.
9.54% ERengagement of this clip — above the author's average (8.11%)
top 85%outperforms 15% of the author's clips
4%of the author's average views