@bofThe Business of Fashion

The business behind fashion and beauty. News, insight and culture.

card updated Oct 15, 2026 · 10 clips parsed · following 19 · 378,700 likes total

Engagement5.5%normal range

Account summary

@bof has 45,300 followers and 182 videos. Across the 10 parsed clips the average is 2,384 views and 124 likes. Engagement to views is 5.5%, which is normal range for TikTok. On the newer half of the feed the response is rising (+1.94 pp). Posts roughly 1.3 times a week. An average clip reaches 5% of the follower count.

Followers

45.3K

+4.3K in period

Engagement

5.5%

+1.94 pp newer half

Average views

2.4K

median 1.9K

Likes per clip

124

1 comments avg

Shares / saves

6 / 23

0.95% of viewers save

Posting rate

1.3 / wk

reach 5% of followers

Latest clips

10 collected

“Drop the past. Stop trying to be a 20th century image maker or photog — @bof

1.5K1:07“Drop the past. Stop trying to be a 20th century image maker or photographer.” This week on The BoF Podcast, Nick Knight711113

Since the launch of her namesake label in 2024, Antwerp-educated Alaïa — @bof

2.8K2:36Since the launch of her namesake label in 2024, Antwerp-educated Alaïa alum Julie Kegels (@juliekegels) has fast become 24321048

This week on The BoF Podcast, Kelly Wearstler joins Imran Amed to talk — @bof

1.4K1:46This week on The BoF Podcast, Kelly Wearstler joins Imran Amed to talk about advocating for herself before she had any t670010

This week on The BoF Podcast, Chris Green joins Imran Amed to explain — @bof

1.8K1:18This week on The BoF Podcast, Chris Green joins Imran Amed to explain how his self-funded Brooklyn menswear store earned1031017

Why is everyone suddenly obsessed with stores? At BoF, Retail Editor C — @bof

2.9K2:01Why is everyone suddenly obsessed with stores? At BoF, Retail Editor Cathaleen Chen began noticing a shift in how peopl17221465

“I think beauty itself is such a powerful industry, because it gives g — @bof

2.3K1:07“I think beauty itself is such a powerful industry, because it gives glimmers of access into a world that we might other15511328

This season at Berlin Fashion Week, the spotlight was on the power of — @bof

1.5K3:59This season at Berlin Fashion Week, the spotlight was on the power of designing for one’s own community. BoF digital edi67047

There was a sense of déjà vu — in a good way — as models paraded throu — @bof

1.9K1:42There was a sense of déjà vu — in a good way — as models paraded through a manicured garden at the Cité Internationale U79125

At The Business of Beauty Global Forum 2026, @Mona Monica Kattan🧸 join — @bof

6.1K2:03At The Business of Beauty Global Forum 2026, @Mona Monica Kattan🧸 joined BoF founder and CEO @ImranAmed on stage to disc19721729

"I really hope to continue creating really creative, innovative produc — @bof

1.6K1:52"I really hope to continue creating really creative, innovative products that mean something, and the most amazing team,85015

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 9.0% ER

Jun 30Aug 5Aug 24

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 24, 2026	1,538	71	1	1	13	4.75%
Aug 21, 2026	2,829	243	2	10	48	9.01%
Aug 19, 2026	1,385	67	0	0	10	4.84%
Aug 10, 2026	1,813	103	1	0	17	5.74%
Aug 5, 2026	2,852	172	2	14	65	6.59%
Jul 27, 2026	2,301	155	1	13	28	7.34%
Jul 10, 2026	1,527	67	0	4	7	4.65%
Jul 10, 2026	1,925	79	1	2	5	4.26%
Jul 7, 2026	6,053	197	2	17	29	3.57%
Jun 30, 2026	1,621	85	0	1	5	5.31%