SoLo Funds just crossed at $100m in revenue with an incredibly narrow use case. One that most would think and did say was too small: Loans under $1,000. Now, they’ve earned a much larger vision - a full financial ecosystem. Most would come to market as the full financial ecosystem, and confuse everyone. Learnings: 1. Narrow use case - one that feels painfully small to most but you have an instinct for. 2. Talk to your people like you’re worthy of THEIR time and effort. Not the other way around. AND, really understand the framing of each product offering across the brand. 3. Develop your instincts. Until next time… 🫶🏾✨ #fyp #fyppppppppppppppppppppppp
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