@yourfriendmattcltYour Friend Matt

📍 Charlotte, NC Finding the best of Charlotte and North Carolina's small towns Read my Substack to go in-depth 👇

card updated Oct 11, 2026 · 13 of 23 clips with full stats · following 193 · 367,400 likes total

Engagement8.67%above average

Account summary

@yourfriendmattclt has 32,000 followers and 815 videos. Across the 23 parsed clips the average is 23,431 views and 2,447 likes. Engagement to views is 8.67%, which is above average for TikTok. On the newer half of the feed the response is falling (−1.5 pp). Posts roughly 0.3 times a week. An average clip reaches 73% of the follower count.

Followers

32K

+400 in period

Engagement

8.67%

−1.5 pp newer half

Average views

23.4K

median 4.2K

Likes per clip

2.4K

208 comments avg

Shares / saves

584 / 389

1.04% of viewers save

Posting rate

0.3 / wk

reach 73% of followers

Latest clips

23 collected

Charlotte, North Carolina has a reputation for being the home to finan — @yourfriendmattclt

5141:42Charlotte, North Carolina has a reputation for being the home to finance bros. #charlottenc 31200

There’s a secret North Carolina BBQ restaurant in Concord, NC called S — @yourfriendmattclt

12.1K1:32There’s a secret North Carolina BBQ restaurant in Concord, NC called Southern Prime Smokehouse. #ncfoodie #eatwithme 57127323187

What are the worst parts of Charlotte, North Carolina? The “engineers” — @yourfriendmattclt

1K1:56What are the worst parts of Charlotte, North Carolina? The “engineers” who are to blame for them want to know. #charlott621111

Celebrated breast cancer survivors from Charlotte, NC today at Charlot — @yourfriendmattclt

4911:38Celebrated breast cancer survivors from Charlotte, NC today at Charlotte Motor Speedway when we painted the wall on pit 44610

NFL referee Clay Martin made some calls against the Panthers I couldn’ — @yourfriendmattclt

1.6K1:21NFL referee Clay Martin made some calls against the Panthers I couldn’t stand. But I forgive him, because he was the bes100623

The Carolina Panthers played on Sunday Night Football for the first ti — @yourfriendmattclt

6K0:07The Carolina Panthers played on Sunday Night Football for the first time in 10 years … and won!! #keeppounding #carolina3522258

Guard and Grace opened in Charlotte, NC and reservations for the new r — @yourfriendmattclt

6.8K0:47Guard and Grace opened in Charlotte, NC and reservations for the new restaurant are sold out on weekends. #charlottenc #16487639

Guard and Grace Steakhouse just opened in Charlotte, North Carolina in — @yourfriendmattclt

1K0:14Guard and Grace Steakhouse just opened in Charlotte, North Carolina in the South End neighborhood. #charlottenc #charlot37034

A restaurant selling hot dogs and sandwiches is hiding inside a church — @yourfriendmattclt

16.4K1:45A restaurant selling hot dogs and sandwiches is hiding inside a church in Concord, North Carolina. McGill Baptist Churc84347351171

The longest connection at Charlotte Douglas International Airport (CLT — @yourfriendmattclt

16.4K2:14The longest connection at Charlotte Douglas International Airport (CLT) is 4,215 feet gate to gate 😳✈️ That's almost a m701779147

Would you believe me if I told you the best hamburger in North Carolin — @yourfriendmattclt

112.2K2:15Would you believe me if I told you the best hamburger in North Carolina was from a gas station in a tiny town an hour fr6.1K4202.8K1.1K

I was told the best wings in Charlotte were at the Drums vs. Flats foo — @yourfriendmattclt

225K1:27I was told the best wings in Charlotte were at the Drums vs. Flats food truck that changes locations each day. @Drums VS12.9K3713.9K3.4K

Life comes at you fast. #glowup #growup — @yourfriendmattclt

86.5KLife comes at you fast. #glowup #growup 9.9K1.7K82129

There’s an 18-foot Thomas Dambo troll hiding in High Point, NC, and yo — @yourfriendmattclt

966There’s an 18-foot Thomas Dambo troll hiding in High Point, NC, and you can’t see her from the road. Little Sally is one0000

Some of the best chicken wings in Charlotte, NC are from Timmy Tee’s C — @yourfriendmattclt

4KSome of the best chicken wings in Charlotte, NC are from Timmy Tee’s Cuizine on the west side of the city. #ncfoodie #ch0000

Reviewing the new pork chop griller at Bojangles. #foodreview #bojangl — @yourfriendmattclt

3.6KReviewing the new pork chop griller at Bojangles. #foodreview #bojangles 0000

Charlotte Hornets games are on TV locally in Charlotte, NC for the fir — @yourfriendmattclt

5.3KCharlotte Hornets games are on TV locally in Charlotte, NC for the first time since 2020 for cord cutters. #charlottenc 0000

The chicken wings at Annie’s Fish and Fixins in Concord, North Carolin — @yourfriendmattclt

6KThe chicken wings at Annie’s Fish and Fixins in Concord, North Carolina were so good that they didn’t need sauce. #ncfoo0000

Making the trip to North Carolina’s Morrow Mountain State Park is wort — @yourfriendmattclt

1.3KMaking the trip to North Carolina’s Morrow Mountain State Park is worth the hour drive from Charlotte. #northcarolina 0000

Early voting in North Carolina is still happening. If you haven’t regi — @yourfriendmattclt

873Early voting in North Carolina is still happening. If you haven’t registered to vote in North Carolina, you still can th0000

Some of the best chicken wings in Charlotte, NC are at Timmy Tee’s Cui — @yourfriendmattclt

4.2KSome of the best chicken wings in Charlotte, NC are at Timmy Tee’s Cuizine in West Charlotte. #charlottenc #chickenwings0000

North Carolina town names are hard to say correctly, including Mebane, — @yourfriendmattclt

25.5KNorth Carolina town names are hard to say correctly, including Mebane, NC. #northcarolina 0000

Best part about Halloween in North Carolina is that I can go for a wal — @yourfriendmattclt

1.1KBest part about Halloween in North Carolina is that I can go for a walk as Spider-Man and no one judges me for being a c0000

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 13.5% ER

Oct 27Oct 2Oct 9

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 9, 2026	514	31	2	0	0	6.42%
Oct 8, 2026	12,100	571	27	323	187	7.61%
Oct 7, 2026	1,016	62	11	1	1	7.28%
Oct 6, 2026	491	44	6	1	0	10.39%
Oct 5, 2026	1,559	100	6	2	3	6.93%
Oct 5, 2026	5,978	352	22	5	8	6.34%
Oct 2, 2026	6,814	164	8	76	39	3.64%
Oct 1, 2026	1,018	37	0	3	4	3.93%
Sep 30, 2026	16,400	843	47	351	171	7.57%
Sep 30, 2026	16,400	701	77	91	47	5.30%
Mar 11, 2026	112,200	6,083	420	2,764	1,115	8.26%
Jan 22, 2026	225,000	12,900	371	3,898	3,354	7.63%
Oct 27, 2025	86,500	9,926	1,709	82	129	13.55%