I've trained tens of thousands of salespeople. More than anyone on the planet. And when a company hires me to fix their sales team, at least 75 percent of the time the sales team isn't the only problem. Here's what I find over and over: Mistake 1: They hire talented people and never train them to actually close. So their reps walk into perfect situations and blow them. Talent without training is just wasted potential. Mistake 2: They starve their own team. No real investment in marketing, no flow of qualified leads. You can have a killer closer on the phones, but a Ferrari with no gas doesn't win races. Train your people like professionals. Feed them like professionals. Do both and watch what happens to your numbers. Which one is costing you more right now? Comment LEADS or CLOSING below
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