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@wirecutter — TikTok avatar

@wirecutterNYT Wirecutter

Testing products since 2011. Our reviews are never sponsored. NYT family.

card updated Oct 16, 2026 · 28 clips parsed · following 6 · 4,900,000 likes total

Open on TikTok ↗
Engagement4.09%normal range

Account summary

@wirecutter has 184,900 followers and 1,221 videos. Across the 28 parsed clips the average is 48,552 views and 1,781 likes. Engagement to views is 4.09%, which is normal range for TikTok. On the newer half of the feed the response is falling (−1.4 pp). Posts roughly 3.6 times a week. An average clip reaches 26% of the follower count.

Followers
184.9K
+1.2K in period
Engagement
4.09%
−1.4 pp newer half
Average views
48.6K
median 18.8K
Likes per clip
1.8K
37 comments avg
Shares / saves
169 / 167
0.34% of viewers save
Posting rate
3.6 / wk
reach 26% of followers

Latest clips

28 collected
Thank goodness for the scientific marvel that is the microwavable froz — @wirecutter15.3KThank goodness for the scientific marvel that is the microwavable frozen breakfast sandwich. You might be thinking: No f30076163Attempting to use a new coffee maker shouldn't feel like piloting a sp — @wirecutter21.6K1:16Attempting to use a new coffee maker shouldn't feel like piloting a spaceship. That's why the beauty of this one lies in698215775Cordless vacuums aren’t all that. 🗣️ Tap the link in bio to read more — @wirecutter67.7K0:57Cordless vacuums aren’t all that. 🗣️ Tap the link in bio to read more about why vacuum pro Liam McCabe pledges allegianc1.9K80128134We visited two family-run maple farms, Davenport Maple Farm and the No — @wirecutter2.1KWe visited two family-run maple farms, Davenport Maple Farm and the North Hadley Sugar Shack, to learn why syrup can get64033Believe it or not, our kitchen writers once cooked an entire Thanksgiv — @wirecutter15.9K1:16Believe it or not, our kitchen writers once cooked an entire Thanksgiving meal in this toaster oven. You can even fit a 94483690Could the stickification of skin care be here to stay? With the rise o — @wirecutter11.7K1:22Could the stickification of skin care be here to stay? With the rise of K-beauty in the U.S., all signs point to yes. Be30761842There's no need to be hasty, that worn out item you were about to repl — @wirecutter43.3KThere's no need to be hasty, that worn out item you were about to replace might have life in it yet! For more tips on ho1.1K558289Sure, you can do yoga anywhere, but “a great mat lets you drop fully i — @wirecutter9.3K1:06Sure, you can do yoga anywhere, but “a great mat lets you drop fully into your experience without slips, distractions, o3515757We love breaking the rules. Do you have a favorite IKEA hack? Tell us — @wirecutter125.2KWe love breaking the rules. Do you have a favorite IKEA hack? Tell us all about it 😈2.3K19140695If you've been personally victimized by someone who thinks a bath towe — @wirecutter22.3K1:02If you've been personally victimized by someone who thinks a bath towel doesn't need to be cleaned, you may be entitled 1.7K104651We asked @justine_snacks to pick a favorite kitchen tool (😈) and also — @wirecutter9.1K1:00We asked @justine_snacks to pick a favorite kitchen tool (😈) and also taste-test 12 different pickle-flavored snacks. Gu209326We couldn't help ourselves, we had to investigate the pickle situation — @wirecutter5.5K2:11We couldn't help ourselves, we had to investigate the pickle situation at the Minnesota State Fair. Wirecutter's residen3513398If these can’t stop you from doomscrolling, tap the link in bio for th — @wirecutter3K0:38If these can’t stop you from doomscrolling, tap the link in bio for the extreme alternatives. #productivity #brick891315Could you tell the difference between cheap canned tuna and the high-e — @wirecutter30.2K1:08Could you tell the difference between cheap canned tuna and the high-end stuff? Our kitchen experts enlisted the help of766172736We're on the ground at Apple’s event, where the company just announced — @wirecutter44.8K0:25We're on the ground at Apple’s event, where the company just announced a slew of new products and updates. Most buzzed a5123021649Have you ever wondered what happens to the detergent pod inside the di — @wirecutter75.9K0:26Have you ever wondered what happens to the detergent pod inside the dishwasher? Writer Andrea Barnes tested the pod's di61331633What you’d think mattress testing is like: 😴😴😴 What it’s actually like — @wirecutter4K1:08What you’d think mattress testing is like: 😴😴😴 What it’s actually like: 🏋️‍♀️📏🤳👩‍💻➕ Tap the link in bio to read more abo111156“I can remember the first time I tried real maple syrup at a diner,” k — @wirecutter8.3K“I can remember the first time I tried real maple syrup at a diner,” kitchen writer Michael Sullivan notes. “It was a tr19762046Settle an office debate: Would you eat a frozen waffle straight out of — @wirecutter52.6K1:03Settle an office debate: Would you eat a frozen waffle straight out of the freezer? See all the best waffles (and their 2K43312283Hands up if you’re a pro-Scrooge household. @owenthiele and Lucy Freye — @wirecutter14.5K2:02Hands up if you’re a pro-Scrooge household. @owenthiele and Lucy Freyer — who play housemates and friends in @adultsfx —82810521IKEA’s inflatable chair aims to retain the charm — and correct the fau — @wirecutter28.6K1:09IKEA’s inflatable chair aims to retain the charm — and correct the faults — of the inflatable furniture of yore. How did1.2K1310991Tap the link in bio to see all the work-from-home improvements we’ve t — @wirecutter12.2K0:49Tap the link in bio to see all the work-from-home improvements we’ve tested and recommend. #wfh #ergonomics #workfromhom41781137This futuristic steam closet broke our hearts 💔 Read all about it at t — @wirecutter288.8K0:42This futuristic steam closet broke our hearts 💔 Read all about it at the link in bio. #steamcloset #producttesting #laun13.5K161886680Smart locks offer a convenience that traditional locks can’t match, bu — @wirecutter9.3K1:07Smart locks offer a convenience that traditional locks can’t match, but do they sacrifice home security? Wirecutter edit3355820Not all cottage cheese is created equal. Some kinds deserve its long-s — @wirecutter257.7K0:49Not all cottage cheese is created equal. Some kinds deserve its long-standing reputation as a bland, clumpy, good-for-yo12.6K4182K1.5KWeighted vests have taken over our social media feeds — but do they *r — @wirecutter132.6K0:50Weighted vests have taken over our social media feeds — but do they *really* improve your workouts? Writer Rose Maura Lo4.2K115384217Fellas, do you really need a laundry detergent “for men”? To find out, — @wirecutter3K1:18Fellas, do you really need a laundry detergent “for men”? To find out, Wirecutter writers Evan Dent and Alex Aciman crac67332Throwback to chatting with your friends on the home phone🤘 Kids are em — @wirecutter44.9K1:20Throwback to chatting with your friends on the home phone🤘 Kids are embracing “light tech” lately — including the Tin Ca2.2K4297114

Engagement per clip

28 parsed clips · newest on the right · click a bar to open the clip peak: 7.7% ER
Aug 22Sep 10Oct 16

Profile completeness

6/6

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