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@wirecutter — TikTok avatar

@wirecutterNYT Wirecutter

Testing products since 2011. Our reviews are never sponsored. NYT family.

card updated Sep 5, 2026 · 10 clips parsed · following 6 · 4,900,000 likes total

Open on TikTok ↗
Engagement5.11%normal range

Account summary

@wirecutter has 183,700 followers and 1,188 videos. Across the 10 parsed clips the average is 82,350 views and 3,742 likes. Engagement to views is 5.11%, which is normal range for TikTok. On the newer half of the feed the response is holding steady (+0.14 pp). Posts roughly 5.4 times a week. An average clip reaches 45% of the follower count.

Followers
183.7K
history is still being collected
Engagement
5.11%
+0.14 pp newer half
Average views
82.3K
median 31.5K
Likes per clip
3.7K
82 comments avg
Shares / saves
386 / 297
0.36% of viewers save
Posting rate
5.4 / wk
reach 45% of followers

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 7.0% ER
Aug 22Aug 28Sep 4
DateViewsLikesCommentsShares SavesER
Sep 4, 202634,4001,966433122836.75%
Sep 3, 202612,000828105217.03%
Sep 2, 202628,6001,24713109914.79%
Aug 31, 202612,200417811373.57%
Aug 28, 2026288,80013,5001618866805.04%
Aug 27, 20269,33333558203.73%
Aug 26, 2026257,70012,6004182,0401,5055.84%
Aug 24, 2026132,6004,2321153842173.57%
Aug 23, 20262,965673322.46%
Aug 22, 202644,9002,23242971145.28%

Profile completeness

6/6

Latest clips

10 collected
Settle an office debate: Would you eat a frozen waffle straight out of — @wirecutter34.4K1:03Settle an office debate: Would you eat a frozen waffle straight out of the freezer? See all the best waffles (and their 2K43312283Hands up if you’re a pro-Scrooge household. @owenthiele and Lucy Freye — @wirecutter12K2:02Hands up if you’re a pro-Scrooge household. @owenthiele and Lucy Freyer — who play housemates and friends in @adultsfx —82810521IKEA’s inflatable chair aims to retain the charm — and correct the fau — @wirecutter28.6K1:09IKEA’s inflatable chair aims to retain the charm — and correct the faults — of the inflatable furniture of yore. How did1.2K1310991Tap the link in bio to see all the work-from-home improvements we’ve t — @wirecutter12.2K0:49Tap the link in bio to see all the work-from-home improvements we’ve tested and recommend. #wfh #ergonomics #workfromhom41781137This futuristic steam closet broke our hearts 💔 Read all about it at t — @wirecutter288.8K0:42This futuristic steam closet broke our hearts 💔 Read all about it at the link in bio. #steamcloset #producttesting #laun13.5K161886680Smart locks offer a convenience that traditional locks can’t match, bu — @wirecutter9.3K1:07Smart locks offer a convenience that traditional locks can’t match, but do they sacrifice home security? Wirecutter edit3355820Not all cottage cheese is created equal. Some kinds deserve its long-s — @wirecutter257.7K0:49Not all cottage cheese is created equal. Some kinds deserve its long-standing reputation as a bland, clumpy, good-for-yo12.6K4182K1.5KWeighted vests have taken over our social media feeds — but do they *r — @wirecutter132.6K0:50Weighted vests have taken over our social media feeds — but do they *really* improve your workouts? Writer Rose Maura Lo4.2K115384217Fellas, do you really need a laundry detergent “for men”? To find out, — @wirecutter3K1:18Fellas, do you really need a laundry detergent “for men”? To find out, Wirecutter writers Evan Dent and Alex Aciman crac67332Throwback to chatting with your friends on the home phone🤘 Kids are em — @wirecutter44.9K1:20Throwback to chatting with your friends on the home phone🤘 Kids are embracing “light tech” lately — including the Tin Ca2.2K4297114

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