@whsmithofficialwhsmithofficial

📍 The airport* shop. *train station, hospital, motorway. This page is begrudgingly run by Smithy Bear.

card updated Sep 30, 2026 · 10 clips parsed · following 655 · 405,400 likes total

Engagement1.94%below typical

Account summary

@whsmithofficial has 25,700 followers and 1,019 videos. Across the 10 parsed clips the average is 21,995 views and 402 likes. Engagement to views is 1.94%, which is below typical for TikTok. On the newer half of the feed the response is holding steady (+0.15 pp). Posts roughly 0.4 times a week. An average clip reaches 86% of the follower count.

Followers

25.7K

history is still being collected

Engagement

1.94%

+0.15 pp newer half

Average views

22K

median 1.8K

Likes per clip

402

10 comments avg

Shares / saves

14 / 13

0.06% of viewers save

Posting rate

0.4 / wk

reach 86% of followers

Latest clips

10 collected

Anisa from our Birmingham airport store created a brilliant video for — @whsmithofficial

5790:43Anisa from our Birmingham airport store created a brilliant video for your fyp - showing you all her favourite features 13200

Family reunion and he’s already stealing the limelight. There’s always — @whsmithofficial

1.2K0:06Family reunion and he’s already stealing the limelight. There’s always one 🙄🐾 #whsmith #traveltok 18211

Apparently I’m in charge now. It’s only taken me 230 years! Come and s — @whsmithofficial

203.2KApparently I’m in charge now. It’s only taken me 230 years! Come and say hello in the comments, I’m told I need more fol3.7K80100109

“We need World Cup content” @Manchester Airport store team: “say less” — @whsmithofficial

3K0:33“We need World Cup content” @Manchester Airport store team: “say less”. #whsmith #worldcup2026 #itscominghome #englandva57221

In our @Birmingham Airport store, we’ve gone all in our score predicti — @whsmithofficial

3.2K0:55In our @Birmingham Airport store, we’ve gone all in our score predictions for tonight - come on @England ! ⚽️🏴󠁧󠁢󠁥󠁮󠁧󠁿 Hon6211286

Anthony’s called it, @England is coming in hot 🔥 #worldcup2026 #englan — @whsmithofficial

1.6K0:20Anthony’s called it, @England is coming in hot 🔥 #worldcup2026 #englandvnorway #itscominghome 19122

Meet Anthony 👋 Team Leader at our Grindsmith cafe in @Manchester Airpo — @whsmithofficial

1.9K0:54Meet Anthony 👋 Team Leader at our Grindsmith cafe in @Manchester Airport. Flying out this summer? Pop in, grab a coffee 21221

Somewhere between questionable outfits and dramatic key changes, Eurov — @whsmithofficial

2.3KSomewhere between questionable outfits and dramatic key changes, Eurovision week has officially arrived 🤩🎶 Good luck t64044

This part of the airport journey >> it's worth getting there early to — @whsmithofficial

1.6K0:08This part of the airport journey >> it's worth getting there early to browse the beauty department at WHSmith, especiall15312

Introducing the WHSmith Travel Book Club: Spring Edit ✨📚 New season, n — @whsmithofficial

1.2K0:11Introducing the WHSmith Travel Book Club: Spring Edit ✨📚 New season, new reads, new obsessions. From unputdownable thril20122

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 3.1% ER

Apr 10Jul 11Sep 28

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 28, 2026	579	13	2	0	0	2.59%
Aug 26, 2026	1,235	18	2	1	1	1.70%
Aug 17, 2026	203,200	3,736	80	100	109	1.93%
Jul 15, 2026	2,993	57	2	2	1	2.04%
Jul 11, 2026	3,238	62	11	28	6	3.12%
Jul 10, 2026	1,581	19	1	2	2	1.39%
Jul 9, 2026	1,935	21	2	2	1	1.29%
May 12, 2026	2,332	64	0	4	4	2.92%
Apr 13, 2026	1,610	15	3	1	2	1.18%
Apr 10, 2026	1,249	20	1	2	2	1.84%