I think we’ve turned “women supporting women” into a slogan, and in some cases, it’s become performative. What does supporting another woman actually look like? When she launches a business, do you buy something? When she shares a brand partnership, do you engage with it? When she creates something she’s proud of, do you share it with someone who might benefit from it? When an opportunity comes up, do you think of her name when she’s not in the room? It’s easy to say “I support women.” It takes intention and action to actually support women. If we really want to change the culture, we need to spend a lot less time talking about supporting women and a lot more time doing it. #women #womensupportingwomen
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