@watchtheyardWatch The Yard

The center of Black college culture + Black fraternity/sorority news/culture

card updated Oct 3, 2026 · 10 clips parsed · following 2 · 26,700,000 likes total

Engagement15.18%above average

Account summary

@watchtheyard has 1,000,000 followers and 1,643 videos. Across the 10 parsed clips the average is 78,986 views and 9,928 likes. Engagement to views is 15.18%, which is above average for TikTok. On the newer half of the feed the response is falling (−7.34 pp). Posts roughly 2.0 times a week. An average clip reaches 8% of the follower count.

Followers

history is still being collected

Engagement

15.18%

−7.34 pp newer half

Average views

79K

median 26.8K

Likes per clip

9.9K

494 comments avg

Shares / saves

1.6K / 762

0.97% of viewers save

Posting rate

2.0 / wk

reach 8% of followers

Latest clips

10 collected

Sacramento State’s Pi Gamma Chapter of Alpha Phi Alpha Fraternity, Inc — @watchtheyard

5651:00Sacramento State’s Pi Gamma Chapter of Alpha Phi Alpha Fraternity, Inc. recently represented at NorCal Black Org Night! 59003

The Smithsonian National Museum of African American History and Cultur — @watchtheyard

4.6K0:36The Smithsonian National Museum of African American History and Culture in Washington, DC just celebrated its 10th year!3134920

We love to see it! 🙌🏾 The Most Honorable Founder Lonnie C. Spruill Jr. — @watchtheyard

27.9K0:18We love to see it! 🙌🏾 The Most Honorable Founder Lonnie C. Spruill Jr. and brothers of the Atlantic Coast Region a while3K34104119

WATCH THE YARD EXCLUSIVE: Iota Phi Theta’s very own, @DJ Stussy , give — @watchtheyard

2.9K2:55WATCH THE YARD EXCLUSIVE: Iota Phi Theta’s very own, @DJ Stussy , gives us his 5th and final Watch The Yard Exclusive Fo483376637

Drake just featured the brothers of Kappa Alpha Psi Fraternity, Inc. i — @watchtheyard

25.6K1:01Drake just featured the brothers of Kappa Alpha Psi Fraternity, Inc. in his new ‘FOMO’ short film. ♦️ The video features7131031357

Watch The Yard caught up with the sorors of Delta Sigma Theta Sorority — @watchtheyard

177.1K2:07Watch The Yard caught up with the sorors of Delta Sigma Theta Sorority, Inc. at their 55th Farwest Regional Conference i31.3K1.9K2.3K1.9K

We love a Delta Dear! ❤️🔺 Watch The Yard caught up with the Delta Dear — @watchtheyard

97.2K2:20We love a Delta Dear! ❤️🔺 Watch The Yard caught up with the Delta Dears of Delta Sigma Theta Sorority, Inc. at their rec14.4K223558530

A message about the people who tell young people that college isn’t wo — @watchtheyard

3.3K1:18A message about the people who tell young people that college isn’t worth it from Dr. Makola M. Abdullah the President o18162512

Did you know America’s first two Black generals were a father and son? — @watchtheyard

219.3K7:27Did you know America’s first two Black generals were a father and son? Brigadier General Benjamin O. Davis Sr. became th27.8K2.4K11.2K4.2K

Justus Kelley, a member of Alpha Kappa Alpha Sorority, Incorporated, w — @watchtheyard

231.5K2:05Justus Kelley, a member of Alpha Kappa Alpha Sorority, Incorporated, was crowned Miss USA 2026 Thursday night in Miami. 21K3351.1K769

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 20.5% ER

Aug 28Sep 16Oct 2

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 2, 2026	565	59	0	0	3	10.44%
Sep 24, 2026	4,584	313	4	9	20	7.11%
Sep 19, 2026	27,900	3,027	34	104	119	11.34%
Sep 19, 2026	2,859	483	37	66	37	20.50%
Sep 16, 2026	25,600	713	10	313	57	4.05%
Sep 4, 2026	177,100	31,300	1,907	2,304	1,881	20.05%
Sep 4, 2026	97,200	14,400	223	558	530	15.62%
Sep 2, 2026	3,254	181	6	25	12	6.52%
Sep 1, 2026	219,300	27,800	2,389	11,200	4,196	18.87%
Aug 28, 2026	231,500	21,000	335	1,088	769	9.69%