Two things can be true at once. On the one hand, the Internet has brought people closer together than ever before. At the same time, it’s also created distance, and this is a shift that’s become increasingly clear to marketers. Today, brand building is about curating experiences and engaging with your community. For the most strategic of marketers, this next era is all about blending two worlds, IRL and URL. IRL experience building, coupled with fun and thoughtful content creation, is how the next stage of brand community is built.
0.0% ERengagement of this clip — above the author's average (0.00%)
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