Behind the scenes + why music videos are still important. I had a blast directing my first video. I had a multitude of reasons why I wanted to finally step into the director’s chair but I’d like to talk about one in particular. As we continue to be conditioned to consume increasingly shorter form content, I think we have to make sure the music video stays alive and well. As far as I can remember, some of my favorite artists always provided a strong visual identity to their music (Missy Elliott, Busta Rhymes, Michael Jackson & the late Oliver Tree all come to mind for their eccentric videos). It always gave me deeper insight into the mind of the artist, something that’s not always apparent when you’re just listening to their latest single on headphones. In fact, sometimes it even made me like the song more just from the associations I made after seeing visuals. We have to continue to push forward longer form art – there’s so much more creativity you can express when you go beyond your typical 15 second internet clip. If you’ve been following me, I’ve always tried to deliver music videos that pushed boundaries & I’ve gotten to work with some dope directors over the years. In recent times I realized I should’ve done more of this and missed linking music videos to my tracks. But I didn’t just want to get back into it, I wanted to challenge myself and make the leap into directing. We shot this whole thing in about 12 hours near Palm Springs. I had absolutely zero budget, it was a hectic shoot and I’m not gonna lie … it was hot as hell. 🌡️☀️ But we powered through and I was hyped to load it up on my laptop and edit it once we wrapped. #summertimebaddie #edmtiktok
6.19% ERengagement of this clip — below the author's average (14.51%)
top 69%outperforms 31% of the author's clips
0%of the author's average views
