@urbantheory_Urban Theory
Italian content creators🇮🇹 📩collab@urbantheory.it
Engagement8.48%above average
Account summary
@urbantheory_ has 21,000,000 followers and 670 videos. Across the 27 parsed clips the average is 14,801,611 views and 1,230,025 likes. Engagement to views is 8.48%, which is above average for TikTok. On the newer half of the feed the response is falling (−2.94 pp). Posts roughly 0.1 times a week. An average clip reaches 70% of the follower count.
Followers
21M
−100K in period
Engagement
8.48%
−2.94 pp newer half
Average views
14.8M
median 131.7K
Likes per clip
1.2M
5K comments avg
Shares / saves
20.6K / 39.1K
0.26% of viewers save
Posting rate
0.1 / wk
reach 70% of followers
Latest clips
27 collected
Engagement per clip
27 parsed clips · newest on the right · click a bar to open the clip peak: 10.7% ERMay 17Sep 11Oct 16
| Date | Views | Likes | Comments | Shares | Saves | ER |
|---|---|---|---|---|---|---|
| Oct 16, 2026 | 32,900 | 3,078 | 37 | 120 | 184 | 9.83% |
| Oct 14, 2026 | 21,900 | 1,211 | 40 | 17 | 31 | 5.79% |
| Oct 13, 2026 | 53,600 | 4,331 | 78 | 197 | 296 | 8.59% |
| Oct 12, 2026 | 17,100 | 663 | 18 | 12 | 21 | 4.05% |
| Oct 8, 2026 | 1,600,000 | 58,000 | 317 | 3,306 | 4,659 | 3.85% |
| Oct 5, 2026 | 31,100 | 1,630 | 34 | 20 | 52 | 5.41% |
| Oct 2, 2026 | 32,000 | 1,916 | 60 | 76 | 109 | 6.41% |
| Sep 30, 2026 | 29,400 | 1,107 | 34 | 3 | 47 | 3.89% |
| Sep 29, 2026 | 26,800 | 1,112 | 21 | 21 | 37 | 4.31% |
| Sep 28, 2026 | 19,900 | 652 | 23 | 16 | 34 | 3.47% |
| Sep 25, 2026 | 6,400,000 | 368,300 | 1,312 | 17,000 | 26,362 | 6.04% |
| Sep 23, 2026 | 45,800 | 1,736 | 14 | 29 | 59 | 3.88% |
| Sep 21, 2026 | 40,000 | 1,389 | 22 | 10 | 49 | 3.55% |
| Sep 11, 2026 | 159,900 | 10,600 | 30 | 97 | 463 | 6.71% |
| Sep 7, 2026 | 654,200 | 19,800 | 73 | 702 | 686 | 3.15% |
| Aug 28, 2026 | 150,700 | 693 | 11 | 3 | 19 | 0.47% |
| Aug 24, 2026 | 3,600,000 | 328,800 | 275 | 9,563 | 8,840 | 9.41% |
| Aug 21, 2026 | 817,500 | 80,500 | 170 | 2,108 | 2,161 | 10.13% |
| Aug 19, 2026 | 237,500 | 5,235 | 43 | 65 | 142 | 2.25% |
| Aug 14, 2026 | 310,500 | 21,100 | 112 | 1,170 | 1,002 | 7.21% |
| Aug 11, 2026 | 131,700 | 2,908 | 29 | 61 | 89 | 2.28% |
| Aug 4, 2026 | 627,500 | 62,900 | 752 | 3,569 | 2,701 | 10.71% |
| Jul 30, 2026 | 342,900 | 26,900 | 134 | 573 | 1,099 | 8.05% |
| Jul 28, 2026 | 80,200 | 2,466 | 21 | 16 | 57 | 3.12% |
| Jul 24, 2026 | 80,400 | 3,639 | 39 | 54 | 124 | 4.64% |
| Oct 4, 2022 | 127,800,000 | 9,000,000 | 9,955 | 56,700 | 396,383 | 7.09% |
| May 17, 2021 | 256,300,000 | 23,200,000 | 121,700 | 459,800 | 610,091 | 9.28% |
Profile completeness
6/6
- Avatar
- Display name
- Bio
- Verified
- Public profile
- Has videos
Profiles with similar statistics
by followers, reach and engagement
@thehypehouse20M followersER 8.81%avg views 15.2M
@ingridohara20.5M followersER 8.09%avg views 13.5M
@jakepaul19.9M followersER 9.62%avg views 9.6M
@germangarmendia21.9M followersER 11.85%avg views 15.6M
@haileybieber19.5M followersER 9.36%avg views 25.3M
@theshilpashetty19.8M followersER 6.4%avg views 11.9M
@lkzinhu20.6M followersER 7.05%avg views 6.8M
@jailyneojeda19.4M followersER 8.8%avg views 6.1MProfiles with a similar audience
followed by the same people
@bellapoarch91.5M followersER 5.21%avg views 2.4M14 shared followers
@zachking86.8M followersER 2.83%avg views 80.7M14 shared followers
@charlidamelio160.3M followersER 10.26%avg views 5M13 shared followers
@khaby.lame163M followersER 6.69%avg views 27.4M12 shared followers
@jasonderulo66.5M followersER 8.6%avg views 3.9M11 shared followers
@addisonre87.7M followersER 7.57%avg views 10.1M10 shared followers
@mrbeast144.2M followersER 10.52%avg views 52.9M10 shared followers
@youneszarou57.8M followersER 7.69%avg views 8.7M10 shared followersProfiles @urbantheory_ follows
picked by the author
@jungkook34.8M followersER 16.45%avg views 75.7M
@merrickhanna32.4M followersER 8.06%avg views 902.2K
@rosssmith25.2M followersER 7.62%avg views 1.5M
@nobodysausage22M followersER 9.09%avg views 391.1K
@lights.are.off21.2M followersER 9.46%avg views 3.1M
@mngnzls18.7M followersER 11.92%avg views 179.7K
@kira_smrn18.6M followersER 6.52%avg views 6.5M
@_angelomarasigan17.7M followersER 11.02%avg views 5.2MTrending now
views on clips from the past two weeks
@artthuroficial_22M followersER 9.8%avg views 6.6M218.4M fresh views
@brookemonk_49.1M followersER 7.18%avg views 15.2M148.7M fresh views
@brutofficiel24.4M followersER 8.49%avg views 433.2K140.5M fresh views
@bobybraps475.2K followersER 5.9%avg views 12.5M126.1M fresh views
@redbull23.3M followersER 5.68%avg views 2M124.8M fresh views
@fcbarcelona73.4M followersER 23.88%avg views 1.9M124.6M fresh views@mrbeast144.2M followersER 10.52%avg views 52.9M123.4M fresh views
@dailymail27M followersER 10.33%avg views 593.1K112M fresh viewsSwipe left
for the next clip
for the next clip