@underthecoverbooksUnder the Cover

Celebrating the faces behind your favourite books

card updated Oct 19, 2026 · 13 clips parsed · following 59 · 61,400 likes total

Engagement8.09%above average

Account summary

@underthecoverbooks has 12,100 followers and 31 videos. Across the 13 parsed clips the average is 50,812 views and 3,884 likes. Engagement to views is 8.09%, which is above average for TikTok. On the newer half of the feed the response is falling (−0.87 pp). Posts roughly 0.3 times a week. An average clip reaches 420% of the follower count.

Followers

12.1K

+1.2K in period

Engagement

8.09%

−0.87 pp newer half

Average views

50.8K

median 9.6K

Likes per clip

3.9K

33 comments avg

Shares / saves

192 / 1.5K

2.87% of viewers save

Posting rate

0.3 / wk

reach 420% of followers

Latest clips

13 collected

Oprah Winfrey is Under the Cover with us! Oprah is, of course, no stra — @underthecoverbooks

193.3K2:28Oprah Winfrey is Under the Cover with us! Oprah is, of course, no stranger to sharing incredible reading recommendatio12.3K1451.2K5.6K

Today! We’re going Under the Cover with… 🤐 Any guesses?? Follow to be — @underthecoverbooks

9.6K0:08Today! We’re going Under the Cover with… 🤐 Any guesses?? Follow to be first to find out, and subscribe to our Substack f3710423

Is Miss Piggy the ultimate business inspiration?! Books are Magic’s Em — @underthecoverbooks

5.9K1:41Is Miss Piggy the ultimate business inspiration?! Books are Magic’s Emma Straub joins us Under the Cover to explain why 33256101

Today’s bookseller recs are from the wonderful Jasmina Bidé, co-direct — @underthecoverbooks

3.8K1:35Today’s bookseller recs are from the wonderful Jasmina Bidé, co-director of South London’s Round Table Books 🧡 Based i267211130

What’s the perfect page-to-screen adaptation? The weather has turned i — @underthecoverbooks

90.4K1:12What’s the perfect page-to-screen adaptation? The weather has turned in London, and when we’re not tackling our TBR pile8.3K902743.8K

Olivia Petter - author, journalist and podcaster - is next Under the C — @underthecoverbooks

12.9K1:32Olivia Petter - author, journalist and podcaster - is next Under the Cover 🧡 Her debut novel, Gold Rush, follows a young703420364

Evenings and Weekends author Oisín McKenna is next to share his readin — @underthecoverbooks

4K1:24Evenings and Weekends author Oisín McKenna is next to share his reading recommendations with us 🧡 His moving and funny2524283

Writer and filmmaker Joanna Pocock joins us Under the Cover to share s — @underthecoverbooks

2.8K1:25Writer and filmmaker Joanna Pocock joins us Under the Cover to share some of her wonderful reading recommendations 🧡 Joa1351142

We’re at the UK’s oldest LGBTQ+ bookshop, Gay’s the Word! It’s an abso — @underthecoverbooks

2.8K1:21We’re at the UK’s oldest LGBTQ+ bookshop, Gay’s the Word! It’s an absolute institution in Central London and has been a 1841478

The iconic Eloghosa Osunde is next to share their favourite reads with — @underthecoverbooks

2.2K1:10The iconic Eloghosa Osunde is next to share their favourite reads with us Under the Cover 📚 The author of acclaimed deb1300226

Who is Elizabeth Day’s favourite for @The Booker Prizes tonight?! The — @underthecoverbooks

129.1K1:46Who is Elizabeth Day’s favourite for @The Booker Prizes tonight?! The award-winning author, journalist and queen of podc7.7K432193.5K

Is Mariana Enriquez a secret romantasy fan? We’re so excited to have t — @underthecoverbooks

96.6K1:51Is Mariana Enriquez a secret romantasy fan? We’re so excited to have the award-winning Argentinian author and queen of c9.6K474692.3K

We are Under the Cover with Christy Matthews, bookseller at North Lond — @underthecoverbooks

107K1:03We are Under the Cover with Christy Matthews, bookseller at North London’s Ink@84. As someone who spends his day recomme10.2K852483K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 10.4% ER

Oct 27Sep 2Sep 9

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 9, 2026	193,300	12,300	145	1,242	5,582	7.08%
Sep 9, 2026	9,625	371	0	4	23	3.90%
Sep 7, 2026	5,932	332	5	6	101	5.78%
Sep 5, 2026	3,805	267	2	11	130	7.36%
Sep 4, 2026	90,400	8,345	90	274	3,776	9.63%
Sep 3, 2026	12,900	703	4	20	364	5.64%
Sep 2, 2026	4,041	252	4	2	83	6.38%
Aug 13, 2026	2,830	135	1	1	42	4.84%
Aug 12, 2026	2,833	184	1	4	78	6.67%
Jul 13, 2026	2,187	130	0	2	26	6.04%
Nov 10, 2025	129,100	7,699	43	219	3,476	6.17%
Oct 31, 2025	96,600	9,574	47	469	2,295	10.45%
Oct 27, 2025	107,000	10,200	85	248	2,960	9.84%