@umgsouthasiaUMG South Asia
The home to some of the best South Asian Music!
Engagement1.61%below typical
Account summary
@umgsouthasia has 2,100,000 followers and 125 videos. Across the 10 parsed clips the average is 9,840,460 views and 156,679 likes. Engagement to views is 1.61%, which is below typical for TikTok. On the newer half of the feed the response is holding steady (+0.29 pp). Posts roughly 1.3 times a week. An average clip reaches 469% of the follower count.
Followers
2.1M
history is still being collected
Engagement
1.61%
+0.29 pp newer half
Average views
9.8M
median 12.9M
Likes per clip
156.7K
231 comments avg
Shares / saves
1.7K / 6.7K
0.07% of viewers save
Posting rate
1.3 / wk
reach 469% of followers
Latest clips
10 collected
Engagement per clip
10 parsed clips · newest on the right · click a bar to open the clip peak: 6.5% ERAug 24Aug 31Oct 15
| Date | Views | Likes | Comments | Shares | Saves | ER |
|---|---|---|---|---|---|---|
| Oct 15, 2026 | 2,700,000 | 28,600 | 26 | 165 | 935 | 1.07% |
| Sep 29, 2026 | 4,603 | 292 | 8 | 0 | 12 | 6.52% |
| Aug 31, 2026 | 4,800,000 | 154,300 | 146 | 1,473 | 4,964 | 3.25% |
| Aug 31, 2026 | 13,600,000 | 197,100 | 234 | 1,975 | 9,203 | 1.47% |
| Aug 31, 2026 | 4,200,000 | 77,800 | 322 | 1,152 | 5,625 | 1.89% |
| Aug 24, 2026 | 13,500,000 | 341,000 | 242 | 2,272 | 11,246 | 2.54% |
| Aug 24, 2026 | 17,400,000 | 123,300 | 207 | 2,155 | 8,996 | 0.72% |
| Aug 24, 2026 | 13,700,000 | 215,100 | 490 | 1,170 | 6,512 | 1.58% |
| Aug 24, 2026 | 16,100,000 | 269,000 | 459 | 5,222 | 13,956 | 1.71% |
| Aug 24, 2026 | 12,400,000 | 160,300 | 174 | 1,599 | 6,013 | 1.31% |
Profile completeness
6/6
- Avatar
- Display name
- Bio
- Verified
- Public profile
- Has videos
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