@umbertogianninihairUmberto Giannini

KNOW YOUR CURLS 💖 Vegan 🌱 Cruelty-free 🐰 B-corp 🌎 Shop now at ULTA 🇺🇸🧡

card updated Oct 24, 2026 · 23 of 24 clips with full stats · following 446 · 7,400,000 likes total

Engagement7.03%normal range

Account summary

@umbertogianninihair has 296,800 followers and 1,212 videos. Across the 24 parsed clips the average is 1,834,987 views and 130,011 likes. Engagement to views is 7.03%, which is normal range for TikTok. On the newer half of the feed the response is falling (−3.06 pp). Posts roughly 0.2 times a week. An average clip reaches 618% of the follower count.

Followers

296.8K

+26.5K in period

Engagement

7.03%

−3.06 pp newer half

Average views

1.8M

median 16.5K

Likes per clip

130K

535 comments avg

Shares / saves

4K / 9.7K

0.51% of viewers save

Posting rate

0.2 / wk

reach 618% of followers

Latest clips

24 collected

Every great idea starts with a little inspiration 🎬💗 When we set out t — @umbertogianninihair

2.5K0:54Every great idea starts with a little inspiration 🎬💗 When we set out to bring our Know Your Curls short film to life, 1891614

YOUR CURLS AREN’T ONE-SIZE-FITS-ALL 💖 Getting to know your curls is al — @umbertogianninihair

6.8K0:27YOUR CURLS AREN’T ONE-SIZE-FITS-ALL 💖 Getting to know your curls is all about figuring out what works for YOU 🥹✨ Every60918225

Apparently, there are rules for wearing your own hair… It has to curl — @umbertogianninihair

11.7KApparently, there are rules for wearing your own hair… It has to curl when it’s wet. It needs to be tamed. You should 70421837

When your curls are the outfit 💋🎀 @afsaanah | THE CURLY GIRL #curlyhai — @umbertogianninihair

7.9K0:10When your curls are the outfit 💋🎀 @afsaanah | THE CURLY GIRL #curlyhair #curlygirl #curljelly #umbertogiannini46724216

THE CURL POLICE HAVE ENTERED THE CHAT 🚨👀💖 The unsolicited opinions? Th — @umbertogianninihair

10.8K0:34THE CURL POLICE HAVE ENTERED THE CHAT 🚨👀💖 The unsolicited opinions? The curl rules nobody asked for? The “your hair is97034725

We loved spending the day with you! From curl questions & expert advic — @umbertogianninihair

14.7KWe loved spending the day with you! From curl questions & expert advice to live demos, styling tips and UG goodies, you 88241856

CRACKING THE CURL CODE 🕵️‍♀️🌀💖 Are you making these curl mistakes? 👀 T — @umbertogianninihair

63.7K0:45CRACKING THE CURL CODE 🕵️‍♀️🌀💖 Are you making these curl mistakes? 👀 The right products + the right techniques = curls2.6K5046193

TURNS OUT OUR ADVENT CALENDAR IS A WORK OF ART 🎨💖 We’re OBSESSED with — @umbertogianninihair

44.4K0:58TURNS OUT OUR ADVENT CALENDAR IS A WORK OF ART 🎨💖 We’re OBSESSED with watching our Advent Calendar come to life! 😭✨ An1K432757

There’s nothing like embracing your natural texture and discovering ju — @umbertogianninihair

37.6K0:24There’s nothing like embracing your natural texture and discovering just how amazing your curls can be. 🥹💖🌀 Every wave2.1K6711111

Umberto Giannini presents: Know Your Curls. 🌀💖 There’s a lot of noise — @umbertogianninihair

20.7M1:13Umberto Giannini presents: Know Your Curls. 🌀💖 There’s a lot of noise when it comes to curls. What counts as curly. What1.1M2.1K20.2K58.6K

The CURL LAB hit Liverpool and you seriously brought the ENERGY 🪩✨ Fro — @umbertogianninihair

3.4KThe CURL LAB hit Liverpool and you seriously brought the ENERGY 🪩✨ From curl chats & expert tips to masterclasses, sty299746

Drop a 💖 if you LOVE Curl Jelly too 🥰💖 #curljelly #curlyhair #curly #u — @umbertogianninihair

88.6K0:09Drop a 💖 if you LOVE Curl Jelly too 🥰💖 #curljelly #curlyhair #curly #umbertogiannini #curls 8.1K127173350

Getting EVERY LAST DROP of Curl Jelly 🤭😭💖 #curljelly #curlyhair #curls — @umbertogianninihair

301.9K0:07Getting EVERY LAST DROP of Curl Jelly 🤭😭💖 #curljelly #curlyhair #curls #umbertogiannini #curly 10K74420388

#curlyhair #curly #UmbertoGiannini #curljelly #hair — @umbertogianninihair

8.4K#curlyhair #curly #UmbertoGiannini #curljelly #hair71220322

Your curls have officially got plans this weekend… We’re bringing the — @umbertogianninihair

9.1KYour curls have officially got plans this weekend… We’re bringing the CURL LAB to Liverpool for a full day of curl adv526434727

AND we’ve brought something NEW for your scalp too… Meet Salicylic Aci — @umbertogianninihair

18.3KAND we’ve brought something NEW for your scalp too… Meet Salicylic Acid Scalp Treatment 🫧 Your 10-minute scalp reset for1.1K415481

If Autumn had a Curl Jelly lineup, these would be it 🤎✨ 🎃 Pumpkin Spic — @umbertogianninihair

152.8KIf Autumn had a Curl Jelly lineup, these would be it 🤎✨ 🎃 Pumpkin Spice 🍎 Caramel Apple 🤎 Brown Sugar 🍦 Spiced Vanilla20.9K3623.7K2.7K

Your sign to try Banana Butter 😍🧈🍌 @trinitycurlsx #curlyhair #curls #u — @umbertogianninihair

13.6K0:15Your sign to try Banana Butter 😍🧈🍌 @trinitycurlsx #curlyhair #curls #umbertogiannini #curlyhairtutorial 884201430

Worst day EVER! 😭😭😭 @Emma #curljelly #curlyhair #curls #umbertogiannin — @umbertogianninihair

13.4K0:09Worst day EVER! 😭😭😭 @Emma #curljelly #curlyhair #curls #umbertogiannini 1.7K423677

THE CURL LAB IS BACK… AND WE’RE HEADING TO LIVERPOOL 🧪💖 We’re bringing — @umbertogianninihair

27.6K0:12THE CURL LAB IS BACK… AND WE’RE HEADING TO LIVERPOOL 🧪💖 We’re bringing the Curl Lab to @Boots UK Liverpool for ONE day2.3K108218222

Introducing Curly Knows Curly, the short film by Umberto Giannini. Cur — @umbertogianninihair

17.7M1:00Introducing Curly Knows Curly, the short film by Umberto Giannini. Curly hair has never been just hair. Every curl tell1.7M3.7K61K150K

Your curl type is the shape your hair naturally forms, from loose wave — @umbertogianninihair

1.5MYour curl type is the shape your hair naturally forms, from loose waves to tight coils 🙌 Knowing it can help you choose 60.6K4.3K2K6K

Who wants Curl Jelly on tap? 👀✨💧 Definition & shine at your fingertips — @umbertogianninihair

3.3M0:09Who wants Curl Jelly on tap? 👀✨💧 Definition & shine at your fingertips—because your curls deserve the best 💅 #curlje73.6K9843.4K4.5K

Your Halloween look? Sorted. 🪄⚡ No spells needed, just a little Strawb — @umbertogianninihair

2.5KYour Halloween look? Sorted. 🪄⚡ No spells needed, just a little Strawberry Glaze Hair Mist 🍓 P.S. Stay tuned for Cur0000

Engagement per clip

23 parsed clips · newest on the right · click a bar to open the clip peak: 16.3% ER

Jan 8Sep 6Oct 28

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 28, 2026	2,484	189	16	1	4	8.29%
Oct 28, 2026	6,812	609	18	2	25	9.23%
Oct 26, 2026	11,700	704	21	8	37	6.26%
Oct 25, 2026	7,904	467	24	2	16	6.24%
Oct 24, 2026	10,800	970	34	7	25	9.36%
Oct 23, 2026	14,700	882	41	8	56	6.33%
Oct 22, 2026	63,700	2,611	50	46	193	4.25%
Oct 21, 2026	44,400	1,003	43	27	57	2.42%
Oct 21, 2026	37,600	2,063	67	11	111	5.69%
Oct 10, 2026	20,700,000	1,100,000	2,143	20,200	58,562	5.42%
Sep 7, 2026	3,366	299	7	4	6	9.21%
Sep 6, 2026	88,600	8,145	127	173	350	9.53%
Sep 5, 2026	301,900	10,000	74	420	388	3.48%
Sep 4, 2026	8,389	712	20	3	22	8.76%
Sep 3, 2026	9,079	526	43	47	27	6.78%
Sep 2, 2026	18,300	1,104	41	54	81	6.55%
Sep 1, 2026	152,800	20,900	362	3,654	2,707	16.31%
Aug 31, 2026	13,600	884	20	14	30	6.75%
Aug 30, 2026	13,400	1,726	42	36	77	13.46%
Aug 29, 2026	27,600	2,253	108	218	222	9.34%
Oct 25, 2025	17,700,000	1,700,000	3,729	61,000	149,959	9.97%
Sep 9, 2025	1,500,000	60,600	4,285	2,017	6,015	4.46%
Jan 8, 2025	3,300,000	73,600	984	3,360	4,529	2.36%