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@ultabeauty — TikTok avatar

@ultabeautyUlta Beauty

The possibilities are beautiful 💫 All things TikTok all in one place 😉 Shop 👇

card updated Oct 18, 2026 · 21 clips parsed · following 939 · 11,800,000 likes total

Open on TikTok ↗
Engagement1.14%below typical

Account summary

@ultabeauty has 1,900,000 followers and 3,592 videos. Across the 21 parsed clips the average is 14,103 views and 111 likes. Engagement to views is 1.14%, which is below typical for TikTok. On the newer half of the feed the response is falling (−0.63 pp). Posts roughly 6.6 times a week. An average clip reaches 1% of the follower count.

Followers
1.9M
+0 in period
Engagement
1.14%
−0.63 pp newer half
Average views
14.1K
median 8.5K
Likes per clip
111
41 comments avg
Shares / saves
9 / 10
0.07% of viewers save
Posting rate
6.6 / wk
reach 1% of followers

Latest clips

21 collected
Save the date. September 13th. @Clinique livestream. #UltaBeauty #clin — @ultabeauty6860:28Save the date. September 13th. @Clinique livestream. #UltaBeauty #clinique #livestream 🎥: @Kayla B | Beauty Creator✨ 31122Coco Shimmy is officially that girl! 💅 ✨@Snif CoCo Shimmy Eau De Toile — @ultabeauty4700:25Coco Shimmy is officially that girl! 💅 ✨@Snif CoCo Shimmy Eau De Toilette #UltaBeauty #TikTokShop 🎥 @Maria 27233You do NOT want to miss @Clinique livestream on September 13th. ✨ #Ult — @ultabeauty7470:18You do NOT want to miss @Clinique livestream on September 13th. ✨ #UltaBeauty #clinique #livestream 🎥: @Bri 33133I’m a minimalist, I swear. 😭 ✨@Ice Spice In Ha Mood Eau de Parfum Spra — @ultabeauty72.3K0:07I’m a minimalist, I swear. 😭 ✨@Ice Spice In Ha Mood Eau de Parfum Spray ✨@medicube global Collagen Volume Multi Balm ✨@N21411313The hand sanitizer you’ll actually want to use. 👀 ✨@touchland Power Mi — @ultabeauty4.5K0:17The hand sanitizer you’ll actually want to use. 👀 ✨@touchland Power Mist Hydrating Hand Sanitizer #UltaBeauty #TikTokSho38222The 21+ Days of Beauty Event is happening NOW and you don't want to mi — @ultabeauty6.5KThe 21+ Days of Beauty Event is happening NOW and you don't want to miss 50% off steals!68403If you didn’t know, now you do. 🤭 Shop 130+ K-Beauty brands at Ulta. @ — @ultabeauty25.1K0:06If you didn’t know, now you do. 🤭 Shop 130+ K-Beauty brands at Ulta. @Dr.Rejuall @LILYEVE GLOBAL @celimax.global @TIRTIR1602751423The trio your hair has been waiting for. Shop now on Ulta's TikTok Sho — @ultabeauty8.5K0:24The trio your hair has been waiting for. Shop now on Ulta's TikTok Shop. 🧡✨ ✨ @isima Riquísima Hydrating Shampoo -only a10251922Healthy-looking, radiant skin has entered the chat. ✨ This TikTok Shop — @ultabeauty8.9K0:35Healthy-looking, radiant skin has entered the chat. ✨ This TikTok Shop bundle makes your glow routine easy with everythi471922Testing the setting powders everyone’s talking about. 👀 ✨ @Morphe Cosm — @ultabeauty19.9K0:33Testing the setting powders everyone’s talking about. 👀 ✨ @Morphe Cosmetics Bake & Set Loose Powder Quad -only at Ulta! 562036Ulta Beauty Rewards meets AP math during 21+ Days of Beauty Event. 💅 G — @ultabeauty8.8K0:26Ulta Beauty Rewards meets AP math during 21+ Days of Beauty Event. 💅 Get Beauty Steals now through September 17. #UltaBe1002327Consider this your weekly makeup roundup.💋 ✨ @Rare Beauty True to Myse — @ultabeauty5.8KConsider this your weekly makeup roundup.💋 ✨ @Rare Beauty True to Myself Natural Matte Longwear Foundation in shade Medi591842A weekend getaway calls for these two @Snif fragrances. ☺️ ✨ Spray Tan — @ultabeauty1.9K0:26A weekend getaway calls for these two @Snif fragrances. ☺️ ✨ Spray Tan Body Mist -only at Ulta! ✨ Coco Shimmy Eau de Toi25119979The couple that scent layers together, stays together. @snif + @notewr — @ultabeauty4.7KThe couple that scent layers together, stays together. @snif + @notewrks, only at Ulta. 😚🧡15711038When the beauty lineup is looking GOOD. 😊 ✨ @colourpopco Cosmetics X P — @ultabeauty6.1K0:48When the beauty lineup is looking GOOD. 😊 ✨ @colourpopco Cosmetics X Pokémon Eeveelution Eyeshadow Palette ✨ ColourPop C7819146Sign us up for some Windswept Romance. 🌹🩷 And shop everything you need — @ultabeauty34.3K1:22Sign us up for some Windswept Romance. 🌹🩷 And shop everything you need at Ulta Beauty. ✨ @morpheofficial ChromaPlus 6-Pa18114815A tan in 10 minutes? Say less. ✨ @Loving Tan 10 Min Express Self-Tanni — @ultabeauty1.7K0:35A tan in 10 minutes? Say less. ✨ @Loving Tan 10 Min Express Self-Tanning Smoothing Body Mask #UltaBeauty #TikTokShop #Ul39787The beauty emergency that required an immediate shopping trip, only at — @ultabeauty18.7K0:24The beauty emergency that required an immediate shopping trip, only at Ulta. 🚨 ✨ @DIBSBEAUTY The Edit Concealer #UltaBea17118811A little bit of this, little bit of that 🛍️ 21+ Days of Beauty Weekly — @ultabeauty11.5KA little bit of this, little bit of that 🛍️ 21+ Days of Beauty Weekly Steals are 50% off. ✨ @Moroccanoil Hydration, Repa6216810Today is the day! Shop the 21+ Days of Beauty Event now! 🧡 #UltaBeauty — @ultabeauty35.8K0:06Today is the day! Shop the 21+ Days of Beauty Event now! 🧡 #UltaBeauty #DOB #DaysofBeautyEvent #sale #beautysale 15571210Consider this your coffee break reminder to start your Beauty Steals w — @ultabeauty19.3K1:14Consider this your coffee break reminder to start your Beauty Steals wish list before 21+ Days of Beauty Event starts on298386551

Engagement per clip

21 parsed clips · newest on the right · click a bar to open the clip peak: 24.1% ER
Aug 21Sep 1Sep 12

Profile completeness

6/6

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