@tom_allison_Tom Allison

Global Head of Professional Markeing CeraVe.

card updated Sep 30, 2026 · 10 clips parsed · following 69 · 3,700,000 likes total

Engagement0.27%below typical

Account summary

@tom_allison_ has 294,100 followers and 131 videos. Across the 10 parsed clips the average is 1,516,554 views and 3,954 likes. Engagement to views is 0.27%, which is below typical for TikTok. On the newer half of the feed the response is falling (−0.98 pp). Posts roughly 0.5 times a week. An average clip reaches 516% of the follower count.

Followers

294.1K

−100 in period

Engagement

0.27%

−0.98 pp newer half

Average views

1.5M

median 477.8K

Likes per clip

19 comments avg

Shares / saves

107 / 277

0.02% of viewers save

Posting rate

0.5 / wk

reach 516% of followers

Latest clips

10 collected

Our CeraVe Advocacy Manager asks Dr. Antigoni from Greece some of the — @tom_allison_

2.5M0:53Our CeraVe Advocacy Manager asks Dr. Antigoni from Greece some of the most-asked skincare questions at the EADV in Amste6.3K17106387

We put Dr. Samar @Dr. Samar Khalil and Dr. Maya to the test with speed — @tom_allison_

3.1M0:29We put Dr. Samar @Dr. Samar Khalil and Dr. Maya to the test with speed round true or false: CeraVe Edition! 💪 #EADV2024 6.3K27153468

“Speed Round Skincare” with Dr. Yegor Kolodchenko from Ukraine at the — @tom_allison_

2.4M0:49“Speed Round Skincare” with Dr. Yegor Kolodchenko from Ukraine at the European Academy of Dermatology #EADV2024 #CeraVe 4.3K27306425

Our Team at the EADV met Dr. Blakely from Canada & debunked popular sk — @tom_allison_

851K0:35Our Team at the EADV met Dr. Blakely from Canada & debunked popular skincare myth: “More is always better.” #EADV2024 @d4.5K1350244

My team at the EADV in Amsterdam asking dermatologists why they recomm — @tom_allison_

6.2M0:39My team at the EADV in Amsterdam asking dermatologists why they recommend CeraVe. #CeraVe @CeraVe #DevelopedWithDermatol16.7K79401937

World Skin Health Day is this Monday, July 8th. Calling all dermatolog — @tom_allison_

2.2K0:48World Skin Health Day is this Monday, July 8th. Calling all dermatologists — there’s still time to sign up! Click on the44228

Celebrate World Skin Health Day with @CeraVe July 8th! 💙🌎 Want to make — @tom_allison_

1.6K0:49Celebrate World Skin Health Day with @CeraVe July 8th! 💙🌎 Want to make a difference? Become a dermatologist changemaker:21442

How can you tell if you have oily or dry skin? Watch this… #CeraVe #De — @tom_allison_

3.5K0:54How can you tell if you have oily or dry skin? Watch this… #CeraVe #DevelopedWithDermatologists #DrySkin #SkinType #Oily59346

Here’s the best way to use CeraVe’s Hydrating Cleanser. 😶‍🌫️ #CeraVe # — @tom_allison_

104.6K0:33Here’s the best way to use CeraVe’s Hydrating Cleanser. 😶‍🌫️ #CeraVe #DevelopedWithDermatologists #Cleansing #HydratingS1.2K1342286

Answering one of the web’s most-searched questions: Help! I have dry, — @tom_allison_

2.7K0:41Answering one of the web’s most-searched questions: Help! I have dry, itchy skin. What should I use? #CeraVe #Moisturize35268

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 2.2% ER

May 23Sep 27Sep 28

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 28, 2024	2,500,000	6,348	17	106	387	0.26%
Sep 28, 2024	3,100,000	6,337	27	153	468	0.21%
Sep 28, 2024	2,400,000	4,342	27	306	425	0.19%
Sep 28, 2024	851,000	4,466	13	50	244	0.53%
Sep 27, 2024	6,200,000	16,700	79	401	937	0.28%
Jul 3, 2024	2,178	44	2	2	8	2.20%
Jun 21, 2024	1,590	21	4	4	2	1.82%
Jun 5, 2024	3,485	59	3	4	6	1.89%
May 24, 2024	104,600	1,183	13	42	286	1.18%
May 23, 2024	2,684	35	2	6	8	1.60%