"Creativity drives 60%+ of brand return. But it doesn't follow the org chart." 📣 Drew Panayiotou, CMO at Keurig Dr Pepper, breaks down what it really means to move at the speed of culture and why the brands winning on @TikTok are the ones willing to hand the creative baton to their community. Full episode with Drew and Erika Lewis, Head of Cultural Partnerships at TikTok (link in bio). #TikTokForBusiness #MadeforTikTok #TikTokAcademy #CreatorEconomy
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