@thetoyinsiderthetoyinsider

✨ We Know Play ✨ The Toy Insider is your source for toy launches, family news, and expertly crafted gift guides! 🧸🪁🪀

card updated Oct 14, 2026 · 10 clips parsed · following 197 · 466,200 likes total

Engagement0.13%below typical

Account summary

@thetoyinsider has 38,700 followers and 787 videos. Across the 10 parsed clips the average is 46,676 views and 56 likes. Engagement to views is 0.13%, which is below typical for TikTok. On the newer half of the feed the response is holding steady (−0.12 pp). Posts roughly 0.1 times a week. An average clip reaches 121% of the follower count.

Followers

38.7K

+100 in period

Engagement

0.13%

−0.12 pp newer half

Average views

46.7K

median 1K

Likes per clip

3 comments avg

Shares / saves

2 / 8

0.02% of viewers save

Posting rate

0.1 / wk

reach 121% of followers

Latest clips

10 collected

ad | Maxx Action from Sunny Days Entertainment features some of the co — @thetoyinsider

1560:47ad | Maxx Action from Sunny Days Entertainment features some of the coolest play vehicles out there! From a 3-Pack Mini 1000

"ad | Hasbro has everything your family needs to roll out the ultimate — @thetoyinsider

4410:31"ad | Hasbro has everything your family needs to roll out the ultimate Transformers Day celebration. 💖 This year, the pa19000

ad | Drive into playtime with the ultimate new Maxx Action toys! The M — @thetoyinsider

234.4K0:33ad | Drive into playtime with the ultimate new Maxx Action toys! The Maxx Action Wrecker, Dump Truck, and Farm Vehicles 1000311

AD | Yes, it's furReal! 💖 We're partnering with our besties at @justpl — @thetoyinsider

1.2K0:18AD | Yes, it's furReal! 💖 We're partnering with our besties at @justplayproducts to bring your family a couple of new f287114

Pikachu might just review everything for us from now on 💖😂 We can’t st — @thetoyinsider

4080:16Pikachu might just review everything for us from now on 💖😂 We can’t stop playing with the new Pokémon Pikachu Puppetroni12111

ad | ’MallowMees have entered the squishy chat. 💬 Are you ready to #Ma — @thetoyinsider

7920:32ad | ’MallowMees have entered the squishy chat. 💬 Are you ready to #MallowOut? 💖 ’MallowMees are weighted, pocket-sized23215

ad | ’MallowMees are here to take your Squishmallows collection by sto — @thetoyinsider

218.1K0:13ad | ’MallowMees are here to take your Squishmallows collection by storm! The 3-inch companions feature a slow-rise sque15613106

ad | PAW Patrol just rolled into theaters with an all-new movie, and S — @thetoyinsider

3.2K1:03ad | PAW Patrol just rolled into theaters with an all-new movie, and Spin Master’s keeping the pawty going with all-new 371013

4590:06BumBumz with the boss10202

#WeKnowPlay - really we do! #internationaldayofplay #dayofplay #toytok — @thetoyinsider

7.5K0:53#WeKnowPlay - really we do! #internationaldayofplay #dayofplay #toytok #toys #toyreviews 1728029

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 4.3% ER

Jun 11Sep 1Sep 18

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 18, 2026	156	1	0	0	0	0.64%
Sep 17, 2026	441	19	0	0	0	4.31%
Sep 15, 2026	234,400	100	0	3	11	0.04%
Sep 7, 2026	1,222	28	7	1	14	2.95%
Sep 1, 2026	408	12	1	1	1	3.43%
Aug 26, 2026	792	23	2	1	5	3.28%
Aug 24, 2026	218,100	156	13	10	6	0.08%
Aug 20, 2026	3,238	37	1	0	13	1.17%
Aug 18, 2026	459	10	2	0	2	2.61%
Jun 11, 2024	7,539	172	8	0	29	2.39%