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@thesweetimpact avatar

@thesweetimpactRobert Lucas

Mgmt: robert@palettemgmt.com

card updated Sep 2, 2026 · 9 of 10 clips with full stats · following 184 · 47,700,000 likes total

Open on TikTok ↗
Engagement14.81%above average

Account summary

@thesweetimpact has 3,000,000 followers and 474 videos. Across the 10 parsed clips the average is 292,780 views and 45,274 likes. Engagement to views is 14.81%, which is above average for TikTok. On the newer half of the feed the response is falling (−3.15 pp). Posts roughly 2.2 times a week. An average clip reaches 10% of the follower count.

Followers
3M
history is still being collected
Engagement
14.81%
−3.15 pp newer half
Average views
292.8K
median 75K
Likes per clip
45.3K
387 comments avg
Shares / saves
1.7K / 3.3K
1.02% of viewers save
Posting rate
2.2 / wk
reach 10% of followers

Engagement per clip

9 parsed clips · newest on the right · click a bar to open the clip peak: 20.3% ER
Aug 1Aug 18Aug 29
DateViewsLikesCommentsShares SavesER
Aug 29, 2026193,30022,0001281481,07211.52%
Aug 27, 202626,5003,1985010820912.66%
Aug 26, 202625,1003,953333919116.04%
Aug 23, 202617,3001,6241343779.71%
Aug 18, 202625,6003,413535729113.76%
Aug 12, 2026454,70060,2004672,8976,21513.98%
Aug 11, 202698,3008,375321421,9348.70%
Aug 6, 2026635,200119,8005438,4619,98120.28%
Aug 1, 20261,400,000184,9002,1623,1339,43913.59%

Profile completeness

6/6

Latest clips

10 collected
Random cake challenge! This one was probably the most cohesi193.3K1:16Random cake challenge! This one was probably the most cohesive but underwhelming. What would you rate this one? #cakedec22K1281481.1KMaking a Chicken & Waffle cake using the new @OREO cookies. 26.5K1:35Making a Chicken & Waffle cake using the new @OREO cookies. I thought this came out great and smelled just like chicken 3.2K50108209The wafer paper cake was a lot easier than I thought it woul25.1K0:40The wafer paper cake was a lot easier than I thought it would be. It took about 30 minutes to cut the wafer paper circle4K3339191Only in Atlanta. Making the lemon pound cake with lemon pepp17.3K1:12Only in Atlanta. Making the lemon pound cake with lemon pepper wings #cake #recipe #baking 1.6K134377Next state dessert: Indiana. I've never heard of Hoosier pie25.6K1:45Next state dessert: Indiana. I've never heard of Hoosier pie so I had to give it a try. Wasn't sure about this at first,3.4K5357291Who said I couldn't use Dr. Pepper to make a cake? I've trie454.7K1:36Who said I couldn't use Dr. Pepper to make a cake? I've tried this with Coke before and wanted to see what a @Dr Pepper 60.2K4672.9K6.2KAmerican buttercream is the easiest (and probably the sweete98.3K0:44American buttercream is the easiest (and probably the sweetest) frosting you can make. Recipe: 2 cups unsalted butter 7 8.4K321421.9KMeet Big Deborah! Turning the Little Debbie Cosmic Brownies 635.2K1:49Meet Big Deborah! Turning the Little Debbie Cosmic Brownies into a cake. I used chocolate cake layers for this and tried119.8K5438.5K10KIt's my birthday!! Y'all know I don't like can't so I decide1.4M1:26It's my birthday!! Y'all know I don't like can't so I decided to make myself a giant cinnamon roll instead. It turned ou184.9K2.2K3.1K9.4KI saw this and had to give it a try. It’s a lot of work, but51.8KI saw this and had to give it a try. It’s a lot of work, but the effect is pretty cool. It almost didn’t work at first, 0000

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