@thesweetimpactRobert Lucas

Mgmt: robert@palettemgmt.com

card updated Oct 3, 2026 · 10 clips parsed · following 184 · 48,300,000 likes total

Engagement13.1%above average

Account summary

@thesweetimpact has 3,000,000 followers and 480 videos. Across the 10 parsed clips the average is 329,620 views and 41,321 likes. Engagement to views is 13.1%, which is above average for TikTok. On the newer half of the feed the response is falling (−7.03 pp). Posts roughly 2.5 times a week. An average clip reaches 11% of the follower count.

Followers

+0 in period

Engagement

13.1%

−7.03 pp newer half

Average views

329.6K

median 84.2K

Likes per clip

41.3K

354 comments avg

Shares / saves

1.5K / 3K

0.9% of viewers save

Posting rate

2.5 / wk

reach 11% of followers

Latest clips

10 collected

Random cake challenge! This one was probably the most cohesive but und — @thesweetimpact

357.5K1:16Random cake challenge! This one was probably the most cohesive but underwhelming. What would you rate this one? #cakedec22K1281481.1K

Making a Chicken & Waffle cake using the new @OREO cookies. I thought — @thesweetimpact

38.9K1:35Making a Chicken & Waffle cake using the new @OREO cookies. I thought this came out great and smelled just like chicken 3.2K50108209

The wafer paper cake was a lot easier than I thought it would be. It t — @thesweetimpact

38.8K0:40The wafer paper cake was a lot easier than I thought it would be. It took about 30 minutes to cut the wafer paper circle4K3339191

Only in Atlanta. Making the lemon pound cake with lemon pepper wings # — @thesweetimpact

23.1K1:12Only in Atlanta. Making the lemon pound cake with lemon pepper wings #cake #recipe #baking 1.6K134377

Next state dessert: Indiana. I've never heard of Hoosier pie so I had — @thesweetimpact

31.3K1:45Next state dessert: Indiana. I've never heard of Hoosier pie so I had to give it a try. Wasn't sure about this at first,3.4K5357291

Who said I couldn't use Dr. Pepper to make a cake? I've tried this wit — @thesweetimpact

473K1:36Who said I couldn't use Dr. Pepper to make a cake? I've tried this with Coke before and wanted to see what a @Dr Pepper 60.2K4672.9K6.2K

American buttercream is the easiest (and probably the sweetest) frosti — @thesweetimpact

111.9K0:44American buttercream is the easiest (and probably the sweetest) frosting you can make. Recipe: 2 cups unsalted butter 7 8.4K321421.9K

Meet Big Deborah! Turning the Little Debbie Cosmic Brownies into a cak — @thesweetimpact

665.3K1:49Meet Big Deborah! Turning the Little Debbie Cosmic Brownies into a cake. I used chocolate cake layers for this and tried119.8K5438.5K10K

I saw this and had to give it a try. It’s a lot of work, but the effec — @thesweetimpact

56.4K1:02I saw this and had to give it a try. It’s a lot of work, but the effect is pretty cool. It almost didn’t work at first, 5.8K56115321

It's my birthday!! Y'all know I don't like can't so I decided to make — @thesweetimpact

1.5M1:26It's my birthday!! Y'all know I don't like can't so I decided to make myself a giant cinnamon roll instead. It turned ou184.9K2.2K3.1K9.4K

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 19.4% ER

Aug 1Aug 18Aug 29

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 29, 2026	357,500	22,000	128	148	1,072	6.23%
Aug 27, 2026	38,900	3,198	50	108	209	8.63%
Aug 26, 2026	38,800	3,953	33	39	191	10.37%
Aug 23, 2026	23,100	1,624	13	43	77	7.27%
Aug 18, 2026	31,300	3,413	53	57	291	11.26%
Aug 12, 2026	473,000	60,200	467	2,897	6,215	13.44%
Aug 11, 2026	111,900	8,375	32	142	1,934	7.64%
Aug 6, 2026	665,300	119,800	543	8,461	9,981	19.36%
Aug 4, 2026	56,400	5,751	56	115	321	10.50%
Aug 1, 2026	1,500,000	184,900	2,162	3,133	9,439	12.68%