@theofficialkatyaKatya Varbanova (Katya.com)

CEO Viral Marketing Stars®, 24k+ customers, 10+ yrs Law school grad; Pink lover

card updated Sep 17, 2026 · 11 clips parsed · following 775 · 1,100,000 likes total

Engagement4.73%normal range

Account summary

@theofficialkatya has 162,700 followers and 30 videos. Across the 11 parsed clips the average is 459,775 views and 20,122 likes. Engagement to views is 4.73%, which is normal range for TikTok. On the newer half of the feed the response is falling (−3.33 pp). Posts roughly 0.1 times a week. An average clip reaches 283% of the follower count.

Followers

162.7K

history is still being collected

Engagement

4.73%

−3.33 pp newer half

Average views

459.8K

median 4.8K

Likes per clip

20.1K

141 comments avg

Shares / saves

1.5K / 6.1K

1.33% of viewers save

Posting rate

0.1 / wk

reach 283% of followers

Latest clips

11 collected

Sydney Sweeney Sydney Sweenied us all again! #sydneysweeney #sydneyswe — @theofficialkatya

1161:01Sydney Sweeney Sydney Sweenied us all again! #sydneysweeney #sydneysweeneyad #controversy #womeninpr 4201

Alix Earle v Alex Cooper explained after the Earle Meets World Netflix — @theofficialkatya

3743:49Alix Earle v Alex Cooper explained after the Earle Meets World Netflix show! #alixearle #earlemeetsworld #alexcooper #br8001

And another thing about @Isobel Lorna’s £300 planners is why do we kee — @theofficialkatya

4.8K1:28And another thing about @Isobel Lorna’s £300 planners is why do we keep asking women to charge less? 😆 #isobellorna #age37422

I watched Alix Earle’s new Netflix show (Earle Meets world) to find ou — @theofficialkatya

1101:12I watched Alix Earle’s new Netflix show (Earle Meets world) to find out what happened with Alex Cooper and these are my 1100

Replying to @djnel is @Isobel Lorna’s pricing unjustifiable? Why do we — @theofficialkatya

7462:00Replying to @djnel is @Isobel Lorna’s pricing unjustifiable? Why do we only ask women that question? #isobellorna #agend131400

61.4K0:17From a brand marketing POV, @Isobel Lorna could have launched a £5k product but chose to start small with £300 planners.4.3K8434139

I just finished Earle Meets World (Alix Earle’s new Netflix show) so y — @theofficialkatya

43KI just finished Earle Meets World (Alix Earle’s new Netflix show) so you don’t have to (and to get the scoop on the Alex13651029

People are upset because an influencer has launched a product they dee — @theofficialkatya

30.7KPeople are upset because an influencer has launched a product they deem expensive. A £300 planner isn’t just about mone28437532

LIVE reaction at the end of the video! 😭😭😭🤌🤌💀💀💀 #bangaranga #eurovisio — @theofficialkatya

15.8K2:03LIVE reaction at the end of the video! 😭😭😭🤌🤌💀💀💀 #bangaranga #eurovision2026 #bulgariaeurovision #eurovision #eurovisionr80324861

My take on the Alex Cooper, Alix Earle, ambulance chasing and the role — @theofficialkatya

4772:40My take on the Alex Cooper, Alix Earle, ambulance chasing and the role of the media in our culture! #podcasting #media #15000

💡This is your sign. Sell digital products #digitalproducts #canvatempl — @theofficialkatya

4.9M0:10💡This is your sign. Sell digital products #digitalproducts #canvatemplates #passiveincome #passiveincomeideas #sidehustl215.7K1.4K16.2K67.2K

Engagement per clip

11 parsed clips · newest on the right · click a bar to open the clip peak: 7.3% ER

Feb 5Sep 5Sep 16

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 16, 2026	116	4	2	0	1	5.17%
Sep 7, 2026	374	8	0	0	1	2.14%
Sep 6, 2026	4,798	37	4	2	2	0.90%
Sep 6, 2026	110	1	1	0	0	1.82%
Sep 6, 2026	746	13	14	0	0	3.62%
Sep 5, 2026	61,400	4,339	84	34	139	7.26%
Sep 4, 2026	43,000	136	5	10	29	0.35%
Sep 4, 2026	30,700	284	37	5	32	1.06%
May 17, 2026	15,800	803	24	8	61	5.28%
Apr 15, 2026	477	15	0	0	0	3.14%
Feb 5, 2023	4,900,000	215,700	1,378	16,200	67,166	4.76%