@theofficialkatyaKatya Varbanova (Katya.com)

Helping the smart ones thrive in the public eye. Law school grad turned PR / Marketing pro and culture commentator for the last 10+ yrs

card updated Oct 29, 2026 · 21 clips parsed · following 775 · 1,100,000 likes total

Open on TikTok ↗

Engagement4.73%normal range

Account summary

@theofficialkatya has 162,300 followers and 41 videos. Across the 21 parsed clips the average is 240,905 views and 10,542 likes. Engagement to views is 4.73%, which is normal range for TikTok. On the newer half of the feed the response is falling (−1.68 pp). Posts roughly 0.1 times a week. An average clip reaches 148% of the follower count.

Followers

162.3K

−400 in period

Engagement

4.73%

−1.68 pp newer half

Average views

240.9K

median 212

Likes per clip

10.5K

74 comments avg

Shares / saves

774 / 3.2K

1.33% of viewers save

Posting rate

0.1 / wk

reach 148% of followers

Latest clips

21 collected

#travel #misogyny #feminism #womeninbusiness #ambitiouswomen — @theofficialkatya

1170:25#travel #misogyny #feminism #womeninbusiness #ambitiouswomen 3100

Stop comparing Sydney Sweeney’s gambling naked ad to Shane Gillis call — @theofficialkatya

1940:29Stop comparing Sydney Sweeney’s gambling naked ad to Shane Gillis calling women whores for wearing shorts in the gym!!! 2000

And this isn’t even the full list 😆 #womenownedbusiness #successfulwom — @theofficialkatya

830:39And this isn’t even the full list 😆 #womenownedbusiness #successfulwomen #womeninbusiness #ambitiouswomen #femaleentrepr0100

2120:119200

Thank you, Emma Grede, for starting this conversation on personal bran — @theofficialkatya

1042:12Thank you, Emma Grede, for starting this conversation on personal branding! It’s so important and I believe we can all b1000

The Cornell 7 has dominated the media outlets for a while and will con — @theofficialkatya

1150:42The Cornell 7 has dominated the media outlets for a while and will continue to do so because of a few simple key ingredi1000

#stitch with @Variety Pete Davidson isn’t dumb. He’s just pandering. # — @theofficialkatya

1531:09#stitch with @Variety Pete Davidson isn’t dumb. He’s just pandering. #petedavidson #influencers #influencerculture 8000

2230:107000

I watched the Jay Shetty podcast with Mikayla Nogueira so you don’t ha — @theofficialkatya

1431:45I watched the Jay Shetty podcast with Mikayla Nogueira so you don’t have to and… here’s what I noticed as a brand market5001

Don’t be afraid of fans’ negative reactions to book adaptations like A — @theofficialkatya

1310:55Don’t be afraid of fans’ negative reactions to book adaptations like Ali Hazelwood’s The Love Hypothesis. #thelovehypoth3200

Sydney Sweeney Sydney Sweenied us all again! #sydneysweeney #sydneyswe — @theofficialkatya

1161:01Sydney Sweeney Sydney Sweenied us all again! #sydneysweeney #sydneysweeneyad #controversy #womeninpr 4201

Alix Earle v Alex Cooper explained after the Earle Meets World Netflix — @theofficialkatya

3743:49Alix Earle v Alex Cooper explained after the Earle Meets World Netflix show! #alixearle #earlemeetsworld #alexcooper #br8001

And another thing about @Isobel Lorna’s £300 planners is why do we kee — @theofficialkatya

4.8K1:28And another thing about @Isobel Lorna’s £300 planners is why do we keep asking women to charge less? 😆 #isobellorna #age37422

I watched Alix Earle’s new Netflix show (Earle Meets world) to find ou — @theofficialkatya

1101:12I watched Alix Earle’s new Netflix show (Earle Meets world) to find out what happened with Alex Cooper and these are my 1100

Replying to @djnel is @Isobel Lorna’s pricing unjustifiable? Why do we — @theofficialkatya

7462:00Replying to @djnel is @Isobel Lorna’s pricing unjustifiable? Why do we only ask women that question? #isobellorna #agend131400

61.4K0:17From a brand marketing POV, @Isobel Lorna could have launched a £5k product but chose to start small with £300 planners.4.3K8434139

I just finished Earle Meets World (Alix Earle’s new Netflix show) so y — @theofficialkatya

43KI just finished Earle Meets World (Alix Earle’s new Netflix show) so you don’t have to (and to get the scoop on the Alex13651029

People are upset because an influencer has launched a product they dee — @theofficialkatya

30.7KPeople are upset because an influencer has launched a product they deem expensive. A £300 planner isn’t just about mone28437532

LIVE reaction at the end of the video! 😭😭😭🤌🤌💀💀💀 #bangaranga #eurovisio — @theofficialkatya

15.8K2:03LIVE reaction at the end of the video! 😭😭😭🤌🤌💀💀💀 #bangaranga #eurovision2026 #bulgariaeurovision #eurovision #eurovisionr80324861

My take on the Alex Cooper, Alix Earle, ambulance chasing and the role — @theofficialkatya

4772:40My take on the Alex Cooper, Alix Earle, ambulance chasing and the role of the media in our culture! #podcasting #media #15000

💡This is your sign. Sell digital products #digitalproducts #canvatempl — @theofficialkatya

4.9M0:10💡This is your sign. Sell digital products #digitalproducts #canvatemplates #passiveincome #passiveincomeideas #sidehustl215.7K1.4K16.2K67.2K

Engagement per clip

21 parsed clips · newest on the right · click a bar to open the clip peak: 7.3% ER

Feb 5Sep 16Oct 18

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 18, 2026	117	3	1	0	0	3.42%
Oct 16, 2026	194	2	0	0	0	1.03%
Oct 16, 2026	83	0	1	0	0	1.20%
Oct 14, 2026	212	9	2	0	0	5.19%
Oct 14, 2026	104	1	0	0	0	0.96%
Oct 14, 2026	115	1	0	0	0	0.87%
Oct 8, 2026	153	8	0	0	0	5.23%
Oct 7, 2026	223	7	0	0	0	3.14%
Oct 7, 2026	143	5	0	0	1	3.50%
Sep 29, 2026	131	3	2	0	0	3.82%
Sep 16, 2026	116	4	2	0	1	5.17%
Sep 7, 2026	374	8	0	0	1	2.14%
Sep 6, 2026	4,798	37	4	2	2	0.90%
Sep 6, 2026	110	1	1	0	0	1.82%
Sep 6, 2026	746	13	14	0	0	3.62%
Sep 5, 2026	61,400	4,339	84	34	139	7.26%
Sep 4, 2026	43,000	136	5	10	29	0.35%
Sep 4, 2026	30,700	284	37	5	32	1.06%
May 17, 2026	15,800	803	24	8	61	5.28%
Apr 15, 2026	477	15	0	0	0	3.14%
Feb 5, 2023	4,900,000	215,700	1,378	16,200	67,166	4.76%