Some thoughts on @MCoBeauty launching All Dayer in partnership with @SKINDINAVIA 👀 There’s a really important distinction I wanted to call out here, especially considering our conversations around dupes and copying in beauty! MCoBeauty is intentionally calling out that this is NOT a dupe. This is a partnership with Skindinavia, the company behind the OG Urban Decay all nighter formula so they’re essentially giving an existing iconic product a new home and making it more accessible to consumers. And that is very different from seeing another brand’s successful product, recreating it, and using their branding or product identity as the blueprint. I personally haven’t loved some of MCoBeauty’s direct “dupes” in the past because of this, but this specific partnership is really interesting to me. But what do you all think? So curious to know your thoughts beauty queens! 💭 #beautyindustry #makeupdupes #makeupproducts #beautynews #makeuplaunch
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