@thegeneralautothegeneralinsurance

The insurance company for big breaks and big mustaches 🎤 #TheGeneralSoundStudio

card updated Oct 23, 2026 · 12 clips parsed · following 97 · 1,000,000 likes total

Engagement0.02%below typical

Account summary

@thegeneralauto has 66,600 followers and 124 videos. Across the 12 parsed clips the average is 11,292,090 views and 2,312 likes. Engagement to views is 0.02%, which is below typical for TikTok. On the newer half of the feed the response is holding steady (−0.02 pp). Posts roughly 0.1 times a week. An average clip reaches 16955% of the follower count.

Followers

66.6K

+5.6K in period

Engagement

0.02%

−0.02 pp newer half

Average views

11.3M

median 9.3M

Likes per clip

2.3K

26 comments avg

Shares / saves

131 / 221

0.0% of viewers save

Posting rate

0.1 / wk

reach 16955% of followers

Latest clips

12 collected

From fan of the year hopeful to the ultimate @wwe SummerSlam experienc — @thegeneralauto

2751:14From fan of the year hopeful to the ultimate @wwe SummerSlam experience. We sent our first-ever #FanoftheYear winner, Ju7100

Calm dog. Quiet car. Now imagine your insurance rate was that peaceful — @thegeneralauto

27.7M0:13Calm dog. Quiet car. Now imagine your insurance rate was that peaceful.3.6K14121316

The perfect mix exists. For your slushy and your insurance rate. The G — @thegeneralauto

6M0:16The perfect mix exists. For your slushy and your insurance rate. The General just knows. 😎90733793

Your coffee order. Your ice cube count. Your insurance rate. The Gener — @thegeneralauto

14.8M0:15Your coffee order. Your ice cube count. Your insurance rate. The General just knows. ☕1.2K1281103

The General doesn't do small. Not with subs. Not with breaks. Not with — @thegeneralauto

12.7M0:13The General doesn't do small. Not with subs. Not with breaks. Not with savings. 🥪1.4K17104129

Delivers on promises ✅ — @thegeneralauto

17.1M0:18Delivers on promises ✅2.8K44249354

16.7M0:14Delivers on promises ✅2.7K27198340

No one can give you a break on car insurance like The General. — @thegeneralauto

2.5M0:25No one can give you a break on car insurance like The General.46051249

5.1M0:25No one can give you a break on car insurance like The General.1.1K83874

It’s all about you, dogs, and black coffee over here. — @thegeneralauto

32.1M0:19It’s all about you, dogs, and black coffee over here.11.7K117609972

The General turned 60 this year but you'd never know based on the pep — @thegeneralauto

50K0:35The General turned 60 this year but you'd never know based on the pep in his step! #thegeneral #thegeneralinsurance #sha1.1K3027153

Just another day in the life of giving people breaks #TheGeneralSoundS — @thegeneralauto

754.8K0:21Just another day in the life of giving people breaks #TheGeneralSoundStudio #nashville 836299569

Engagement per clip

12 parsed clips · newest on the right · click a bar to open the clip peak: 2.9% ER

Jul 31Jul 8Sep 1

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 1, 2026	275	7	1	0	0	2.91%
Jul 8, 2026	27,700,000	3,611	14	121	316	0.01%
Jul 8, 2026	6,000,000	907	3	37	93	0.02%
Jul 8, 2026	14,800,000	1,160	12	81	103	0.01%
Jul 8, 2026	12,700,000	1,392	17	104	129	0.01%
Jul 8, 2026	17,100,000	2,791	44	249	354	0.02%
Jul 8, 2026	16,700,000	2,740	27	198	340	0.02%
Jul 7, 2026	2,500,000	460	5	12	49	0.02%
Jul 7, 2026	5,100,000	1,079	8	38	74	0.02%
Jul 7, 2026	32,100,000	11,700	117	609	972	0.04%
Oct 3, 2023	50,000	1,061	30	27	153	2.24%
Jul 31, 2023	754,800	836	29	95	69	0.13%