@thefinanceinfoThe Finance Info

⚡️Entrepreneurship. Finance. Psychology ⚡️ Get Rory's book below 👇🏼

card updated Sep 24, 2026 · 10 clips parsed · following 12 · 2,400,000 likes total

Engagement3.12%normal range

Account summary

@thefinanceinfo has 89,300 followers and 246 videos. Across the 10 parsed clips the average is 244,510 views and 7,162 likes. Engagement to views is 3.12%, which is normal range for TikTok. On the newer half of the feed the response is falling (−0.79 pp). Posts roughly 1.8 times a week. An average clip reaches 274% of the follower count.

Followers

89.3K

−100 in period

Engagement

3.12%

−0.79 pp newer half

Average views

244.5K

median 289.4K

Likes per clip

7.2K

100 comments avg

Shares / saves

378 / 819

0.33% of viewers save

Posting rate

1.8 / wk

reach 274% of followers

Latest clips

10 collected

Rory Sutherland explains why price is a feeling, not a number. Klarna — @thefinanceinfo

285.6K1:28Rory Sutherland explains why price is a feeling, not a number. Klarna understands this better than almost anyone. Paying8K48449958

Rory Sutherland explains Jeff Bezos’ famous “two-way door” decision-ma — @thefinanceinfo

293.1K1:20Rory Sutherland explains Jeff Bezos’ famous “two-way door” decision-making principle. The idea is simple: if a decision 6.7K504721.6K

Rory Sutherland suggests a surprisingly simple way to improve the hous — @thefinanceinfo

316.2K1:09Rory Sutherland suggests a surprisingly simple way to improve the housing market: make every house effectively “for sale6.7K3026151.3K

Rory Sutherland explains why people often assume men dislike marriage — @thefinanceinfo

66.4K1:13Rory Sutherland explains why people often assume men dislike marriage and commitment. His argument is that it may have l2K8296256

Rory Sutherland explains how Royal Mail nearly bankrupted itself chasi — @thefinanceinfo

77.4K1:13Rory Sutherland explains how Royal Mail nearly bankrupted itself chasing the wrong metric. They spent huge amounts tryin2.1K996295

Rory Sutherland explains why San Pellegrino’s foil lids are a genius p — @thefinanceinfo

29.9K1:10Rory Sutherland explains why San Pellegrino’s foil lids are a genius piece of marketing psychology. 🥤 On the surface, th53072864

Rory Sutherland talks about how Redbull shouldn’t have been successful — @thefinanceinfo

229.1K1:09Rory Sutherland talks about how Redbull shouldn’t have been successful. Their trick was making it taste weird as you exp7.8K101533916

Rory Sutherland talks about how a simple psychological trick, adding a — @thefinanceinfo

343K1:01Rory Sutherland talks about how a simple psychological trick, adding a countdown on red traffic lights reduced car accid15.2K685761.2K

Rory Sutherland argues that one of the smartest investments the UK edu — @thefinanceinfo

399.3K1:15Rory Sutherland argues that one of the smartest investments the UK education system could make would be spending just 1%10K134401696

Rory Sutherland explains how a simple behavioural tweak could transfor — @thefinanceinfo

405.1K1:20Rory Sutherland explains how a simple behavioural tweak could transform train travel. Imagine an app that lets you switc12.7K275317935

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 4.6% ER

Apr 23May 13Jun 1

Date	Views	Likes	Comments	Shares	Saves	ER
Jun 1, 2026	285,600	7,954	48	449	958	2.96%
May 29, 2026	293,100	6,651	50	472	1,592	2.45%
May 19, 2026	316,200	6,714	302	615	1,252	2.41%
May 15, 2026	66,400	1,976	8	296	256	3.43%
May 13, 2026	77,400	2,055	9	96	295	2.79%
May 12, 2026	29,900	530	7	28	64	1.89%
May 9, 2026	229,100	7,844	101	533	916	3.70%
May 8, 2026	343,000	15,200	68	576	1,227	4.62%
May 7, 2026	399,300	10,000	134	401	696	2.64%
Apr 23, 2026	405,100	12,700	275	317	935	3.28%