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@theessenceof_ — TikTok avatar

@theessenceof_Essence Gant

(pop)Culture•Beauty•Lifestyle Journalist+Creator Prev. BuzzFeed, Beauty Director

card updated Sep 14, 2026 · 13 clips parsed · following 968 · 684,600 likes total

Open on TikTok ↗
Engagement10.81%above average

Account summary

@theessenceof_ has 18,300 followers and 482 videos. Across the 13 parsed clips the average is 112,749 views and 11,596 likes. Engagement to views is 10.81%, which is above average for TikTok. On the newer half of the feed the response is falling (−1.16 pp). Posts roughly 0.1 times a week. An average clip reaches 616% of the follower count.

Followers
18.3K
+0 in period
Engagement
10.81%
−1.16 pp newer half
Average views
112.7K
median 32.4K
Likes per clip
11.6K
346 comments avg
Shares / saves
251 / 960
0.85% of viewers save
Posting rate
0.1 / wk
reach 616% of followers

Latest clips

13 collected
Cool if Bi has a signature & POV, but not Joseph? K. #greenscreen #pro — @theessenceof_9.8K2:58Cool if Bi has a signature & POV, but not Joseph? K. #greenscreen #projectrunway #projectrunwayseason22 #josephmcrae #bi67826520Replying to @chinaemerema presenting suits by Jude #greenscreen #proje — @theessenceof_42.1K1:48Replying to @chinaemerema presenting suits by Jude #greenscreen #projectrunway #projectrunwayseason22 #josephmcrae #jude3.5K29195126Joseph isn’t the right color & that’s the real issue #projectrunway #p — @theessenceof_32.4K2:41Joseph isn’t the right color & that’s the real issue #projectrunway #projectrunwayseason22 #josephmcrae #lawroach #reali4.4K33582199Ep 6 & 7 catch-up. The judges are all over the place, Elizabeth is cry — @theessenceof_4K3:25Ep 6 & 7 catch-up. The judges are all over the place, Elizabeth is crying, Joseph & Bi ate, and more! #projectrunway #pr37526014Replying to @Honey by that logic, designers have also matched their mo — @theessenceof_67.4K2:45Replying to @Honey by that logic, designers have also matched their models before. Plus social, racial implications. #pr5.1K35350237Law is mean & unhelpful #projectrunway #projectrunwayseason22 #lawroac — @theessenceof_434.2K2:44Law is mean & unhelpful #projectrunway #projectrunwayseason22 #lawroach #josephmcrae #realitycompetitionshow 42.2K1.6K6503K22 designers is way TOO much, & some immune designers should’ve been i — @theessenceof_16.2K2:2722 designers is way TOO much, & some immune designers should’ve been in the bottom! #projectrunway #projectrunwayseason21.2K58648An Amanda redemption arc is problematic #bravotv #summerhouse #amandab — @theessenceof_4.1K3:23An Amanda redemption arc is problematic #bravotv #summerhouse #amandabatula #westwilson #ciaramiller 722331445K being emotional doesn’t negate Drew, Porsha & Phaedra’s history #rho — @theessenceof_1.6K2:20K being emotional doesn’t negate Drew, Porsha & Phaedra’s history #rhoa #bravotv #porshawilliams #kmichelle #realitytv 1041809Likability is the highest currency on HWs + more RHOA s17 thoughts #rh — @theessenceof_2.1K2:53Likability is the highest currency on HWs + more RHOA s17 thoughts #rhoa #bravotv #angelaoakley #pinkycole #porshawillia1441611Katie Maloney served face & body all 11 seasons & white beauty standar — @theessenceof_334K3:03Katie Maloney served face & body all 11 seasons & white beauty standards will never convince me otherwise 💁🏿‍♀️ #vanderp41.9K7357431.3KGarcelle just gave professional BW a masterclass! We’re so proud of yo — @theessenceof_351.5K2:59Garcelle just gave professional BW a masterclass! We’re so proud of you. Well played, Fancy ✨😉 #RHOBH #Garcelle #garcell42.4K9261.2K4.9KSlayed by Karen at Spoke & Weal, the soho nyc location! Tell her Essen — @theessenceof_166.3K0:59Slayed by Karen at Spoke & Weal, the soho nyc location! Tell her Essence sent you 🤗 #type4hair #type4washandgo #type4cur8.1K1014572.6K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 18.8% ER
Jul 21Jul 17Sep 3

Profile completeness

5/6

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