@theessenceof_Essence Gant

(pop)Culture•Beauty•Lifestyle Journalist+Creator Prev. BuzzFeed, Beauty Director

card updated Oct 7, 2026 · 16 of 18 clips with full stats · following 977 · 687,000 likes total

Engagement10.57%above average

Account summary

@theessenceof_ has 18,300 followers and 478 videos. Across the 18 parsed clips the average is 83,881 views and 9,464 likes. Engagement to views is 10.57%, which is above average for TikTok. On the newer half of the feed the response is falling (−1.81 pp). Posts roughly 0.1 times a week. An average clip reaches 458% of the follower count.

Followers

18.3K

+0 in period

Engagement

10.57%

−1.81 pp newer half

Average views

83.9K

median 7.3K

Likes per clip

9.5K

287 comments avg

Shares / saves

205 / 783

0.83% of viewers save

Posting rate

0.1 / wk

reach 458% of followers

Latest clips

18 collected

If you never cover the uber, you wouldn’t upgrade the ticket. Check yo — @theessenceof_

3.6K1:35If you never cover the uber, you wouldn’t upgrade the ticket. Check your generosity before you worry abt Savannah’s. #sa40137829

Savannah James can’t win for losing w. some of y’all #savannahjames #l — @theessenceof_

1.1K1:19Savannah James can’t win for losing w. some of y’all #savannahjames #lebronjames #aprilmcdaniel #everybodyscrazypod #pop561213

Savannah’s not wrong, and April isn’t poor. #savannahjames #lebronjame — @theessenceof_

2.8K2:37Savannah’s not wrong, and April isn’t poor. #savannahjames #lebronjames #aprilmcdaniel #everybodyscrazypod #wealthmanag22340114

Cool if Bi has a signature & POV, but not Joseph? K. #greenscreen #pro — @theessenceof_

10.4K2:58Cool if Bi has a signature & POV, but not Joseph? K. #greenscreen #projectrunway #projectrunwayseason22 #josephmcrae #bi67826520

Replying to @chinaemerema presenting suits by Jude #greenscreen #proje — @theessenceof_

49.1K1:48Replying to @chinaemerema presenting suits by Jude #greenscreen #projectrunway #projectrunwayseason22 #josephmcrae #jude3.5K29195126

Joseph isn’t the right color & that’s the real issue #projectrunway #p — @theessenceof_

39.4K2:41Joseph isn’t the right color & that’s the real issue #projectrunway #projectrunwayseason22 #josephmcrae #lawroach #reali4.4K33582199

Ep 6 & 7 catch-up. The judges are all over the place, Elizabeth is cry — @theessenceof_

4.2K3:25Ep 6 & 7 catch-up. The judges are all over the place, Elizabeth is crying, Joseph & Bi ate, and more! #projectrunway #pr37526014

Replying to @Honey by that logic, designers have also matched their mo — @theessenceof_

68.1K2:45Replying to @Honey by that logic, designers have also matched their models before. Plus social, racial implications. #pr5.1K35350237

Law is mean & unhelpful #projectrunway #projectrunwayseason22 #lawroac — @theessenceof_

449.1K2:44Law is mean & unhelpful #projectrunway #projectrunwayseason22 #lawroach #josephmcrae #realitycompetitionshow 42.2K1.6K6503K

22 designers is way TOO much, & some immune designers should’ve been i — @theessenceof_

16.4K2:2722 designers is way TOO much, & some immune designers should’ve been in the bottom! #projectrunway #projectrunwayseason21.2K58648

An Amanda redemption arc is problematic #bravotv #summerhouse #amandab — @theessenceof_

4.1K3:23An Amanda redemption arc is problematic #bravotv #summerhouse #amandabatula #westwilson #ciaramiller 722331445

K being emotional doesn’t negate Drew, Porsha & Phaedra’s history #rho — @theessenceof_

1.6K2:20K being emotional doesn’t negate Drew, Porsha & Phaedra’s history #rhoa #bravotv #porshawilliams #kmichelle #realitytv 1041809

Likability is the highest currency on HWs + more RHOA s17 thoughts #rh — @theessenceof_

2.1K2:53Likability is the highest currency on HWs + more RHOA s17 thoughts #rhoa #bravotv #angelaoakley #pinkycole #porshawillia1441611

Katie Maloney served face & body all 11 seasons & white beauty standar — @theessenceof_

334.6K3:03Katie Maloney served face & body all 11 seasons & white beauty standards will never convince me otherwise 💁🏿‍♀️ #vanderp41.9K7357431.3K

Garcelle just gave professional BW a masterclass! We’re so proud of yo — @theessenceof_

351.7K2:59Garcelle just gave professional BW a masterclass! We’re so proud of you. Well played, Fancy ✨😉 #RHOBH #Garcelle #garcell42.4K9261.2K4.9K

Slayed by Karen at Spoke & Weal, the soho nyc location! Tell her Essen — @theessenceof_

169.4K0:59Slayed by Karen at Spoke & Weal, the soho nyc location! Tell her Essence sent you 🤗 #type4hair #type4washandgo #type4cur8.1K1014572.6K

Get my boy Nasir some help 😭 #thenightofhbo #hbomax #crimethriller #jo — @theessenceof_

1.1KGet my boy Nasir some help 😭 #thenightofhbo #hbomax #crimethriller #johnturturro #rizahmed 0000

Why do they look like the Barbie waves 😂😂😂 #braidout #braiddown #type4 — @theessenceof_

998Why do they look like the Barbie waves 😂😂😂 #braidout #braiddown #type4hair #naturalhair #silkpressnaturalhair 0000

Engagement per clip

16 parsed clips · newest on the right · click a bar to open the clip peak: 18.8% ER

Jul 21Aug 7Oct 1

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 1, 2026	3,593	401	37	8	29	12.41%
Oct 1, 2026	1,139	56	12	1	3	6.06%
Sep 30, 2026	2,804	223	40	1	14	9.42%
Sep 3, 2026	10,400	678	26	5	20	6.82%
Sep 2, 2026	49,100	3,478	291	95	126	7.87%
Sep 2, 2026	39,400	4,364	335	82	199	12.13%
Aug 23, 2026	4,166	375	26	0	14	9.63%
Aug 7, 2026	68,100	5,086	353	50	237	8.06%
Aug 7, 2026	449,100	42,200	1,585	650	2,980	9.89%
Jul 17, 2026	16,400	1,153	58	6	48	7.42%
Jun 17, 2026	4,093	722	33	14	45	18.79%
May 19, 2026	1,640	104	18	0	9	7.44%
May 11, 2026	2,088	144	16	1	1	7.71%
Jun 20, 2025	334,600	41,900	735	743	1,323	12.96%
Mar 25, 2025	351,700	42,400	926	1,162	4,852	12.65%
Jul 21, 2023	169,400	8,142	101	457	2,629	5.14%