@thecharlotteobserverThe Charlotte Observer

Capturing the Queen City clearly, truthfully, completely since 1886.

card updated Oct 8, 2026 · 10 clips parsed · following 16 · 5,200,000 likes total

Engagement7.3%normal range

Account summary

@thecharlotteobserver has 112,700 followers and 820 videos. Across the 10 parsed clips the average is 8,702 views and 546 likes. Engagement to views is 7.3%, which is normal range for TikTok. On the newer half of the feed the response is rising (+7.56 pp). Posts roughly 2.3 times a week. An average clip reaches 8% of the follower count.

Followers

112.7K

+0 in period

Engagement

7.3%

+7.56 pp newer half

Average views

8.7K

median 5.4K

Likes per clip

546

42 comments avg

Shares / saves

47 / 39

0.45% of viewers save

Posting rate

2.3 / wk

reach 8% of followers

Latest clips

10 collected

The terrifying drive-by shooting that killed a 4-year-old boy as he sl — @thecharlotteobserver

1.2K2:42The terrifying drive-by shooting that killed a 4-year-old boy as he slept was an act of teen retaliation, and at least s112455

The Charlotte Hornets don’t want to put a timetable on Kon Knueppel’s — @thecharlotteobserver

1.4K0:46The Charlotte Hornets don’t want to put a timetable on Kon Knueppel’s hamstring injury. ⠀ Knueppel himself, though, has 1231012

Folks flocked to the Carolina Theatre on Friday to honor the life of c — @thecharlotteobserver

2730:52Folks flocked to the Carolina Theatre on Friday to honor the life of country music legend Dolly Parton with a screening 7000

Charlotte restored its support for the Interstate 77 South toll lane p — @thecharlotteobserver

43.1K0:45Charlotte restored its support for the Interstate 77 South toll lane project on Monday, caving to a pressure campaign fr4.1K356407292

There will be A LOT on the agenda for Tuesday's school board meeting. — @thecharlotteobserver

8.3K1:11There will be A LOT on the agenda for Tuesday's school board meeting. Diamond Vences runs through the latest round of ne295153032

A large number of police officers were spotted at a south Charlotte ap — @thecharlotteobserver

4.8K0:57A large number of police officers were spotted at a south Charlotte apartment complex Wednesday morning, hours after a C17891016

Even by today’s standards, Michael Whatley and his fellow Republicans — @thecharlotteobserver

2.2K1:28Even by today’s standards, Michael Whatley and his fellow Republicans are running an egregiously dishonest campaign, say1631826

Members of the Morrison family are speaking up against the sale of the — @thecharlotteobserver

9.5K1:13Members of the Morrison family are speaking up against the sale of the Morrison YMCA. The facility is named after former13361213

In an immigration protest case that hinged on bystander video and fede — @thecharlotteobserver

6.1K1:29In an immigration protest case that hinged on bystander video and federal agents’ conduct and credibility, a federal jur2317413

The Charlotte Douglas International Airport expects another busy holid — @thecharlotteobserver

10.2K0:53The Charlotte Douglas International Airport expects another busy holiday weekend with Labor Day coming up on Monday. The70604

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 11.4% ER

Sep 2Sep 21Oct 2

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 2, 2026	1,174	112	4	5	5	10.31%
Sep 28, 2026	1,368	123	1	0	12	9.06%
Sep 28, 2026	273	7	0	0	0	2.56%
Sep 22, 2026	43,100	4,145	356	407	292	11.39%
Sep 21, 2026	8,280	295	15	30	32	4.11%
Sep 9, 2026	4,833	178	9	10	16	4.08%
Sep 4, 2026	2,235	163	18	2	6	8.19%
Sep 3, 2026	9,509	133	6	12	13	1.59%
Sep 3, 2026	6,051	231	7	4	13	4.00%
Sep 2, 2026	10,200	70	6	0	4	0.75%