@thebrandsiderTamara Belair

Your brand strategy insider 🗝️ positioning, narrative & world-building work with me ↓

card updated Oct 16, 2026 · 13 clips parsed · following 135 · 166,500 likes total

Engagement8.9%above average

Account summary

@thebrandsider has 18,300 followers and 113 videos. Across the 13 parsed clips the average is 56,934 views and 4,730 likes. Engagement to views is 8.9%, which is above average for TikTok. On the newer half of the feed the response is falling (−1.79 pp). Posts roughly 0.3 times a week. An average clip reaches 311% of the follower count.

Followers

18.3K

+0 in period

Engagement

8.9%

−1.79 pp newer half

Average views

56.9K

median 4.4K

Likes per clip

4.7K

32 comments avg

Shares / saves

306 / 1K

1.8% of viewers save

Posting rate

0.3 / wk

reach 311% of followers

Latest clips

13 collected

Long live Glossier! (But also, it’s time we broke down what’s been goi — @thebrandsider

241.6K1:53Long live Glossier! (But also, it’s time we broke down what’s been going on) 👀 I’m curious: do you still buy Glossier? K18.8K972601.1K

3.4K1:29The story of @strathberry 🗝️ #brand #brandstrategy #marketing #marketingstrategy17391148

4.4K1:11The fascinating strategy behind Ennismore’s success 🗝️ #brand #brandstrategy #business #corporatecomms #communications 16611468

Storytelling is powerful, but it’s not the only way to win. Clear posi — @thebrandsider

1.9K1:37Storytelling is powerful, but it’s not the only way to win. Clear positioning — held over time — can be just as effectiv955320

1.9K1:38Vyrao’s irresistible universe 🍑 #brand #brandstrategy #marketing #luxury 450114

Some names are meant to be said carefully – both for their pronunciati — @thebrandsider

2.3K1:28Some names are meant to be said carefully – both for their pronunciation (!), and the legacy they carry. Founder in 1910641524

Ask and you shall receive! Welcome to Lesson 1 in the making of cult b — @thebrandsider

17.9K1:22Ask and you shall receive! Welcome to Lesson 1 in the making of cult brands. It’s September, and class is in session 😉 O1.3K22164811

57.6K1:09Finally studying @Aesop for a masterclass in a cult beauty brand ✍🏻 Whether it’s explicit knock-offs or heavily inspired2.7K22210685

PART 2 | A cult-worthy comeback? Excited to be sharing Part 2 of this — @thebrandsider

2K1:19PART 2 | A cult-worthy comeback? Excited to be sharing Part 2 of this mini-series on @Topshop, where we unpack what exac101227

PART 1 | Topshop’s rise and fall 📉 Whilst I was away packing boxes and — @thebrandsider

2.7K1:11PART 1 | Topshop’s rise and fall 📉 Whilst I was away packing boxes and moving cities, the long awaited Topshop relaunch 1052723

A well overdue introduction to the @thebrandsider and our weekly study — @thebrandsider

108K1:06A well overdue introduction to the @thebrandsider and our weekly study of cult brands 💌 #brand #brandstrategy #marketing7.3K1284552.6K

Ending the week with something a little more personal! We have a lot o — @thebrandsider

6.4K1:21Ending the week with something a little more personal! We have a lot of new faces here (hi!!🥹), so I wanted to share the34671998

I love an intergenerational family business, and Assouline is a master — @thebrandsider

290K1:16I love an intergenerational family business, and Assouline is a masterclass in turning taste into legacy. What do you th30.3K1262.8K7.9K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 11.5% ER

Jun 6Sep 12Apr 14

Date	Views	Likes	Comments	Shares	Saves	ER
Apr 14, 2026	241,600	18,800	97	260	1,082	7.93%
Feb 11, 2026	3,430	173	9	11	48	5.63%
Feb 5, 2026	4,357	166	1	14	68	4.15%
Feb 5, 2026	1,857	95	5	3	20	5.55%
Feb 3, 2026	1,851	45	0	1	14	2.49%
Feb 3, 2026	2,348	64	1	5	24	2.98%
Sep 12, 2025	17,900	1,297	22	164	811	8.28%
Sep 6, 2025	57,600	2,690	22	210	685	5.07%
Sep 4, 2025	2,039	101	2	2	7	5.15%
Sep 2, 2025	2,729	105	2	7	23	4.18%
Jun 23, 2025	108,000	7,304	128	455	2,576	7.30%
Jun 13, 2025	6,426	346	7	19	98	5.79%
Jun 6, 2025	290,000	30,300	126	2,828	7,870	11.47%